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Blue Tokai Coffee Roasters

Muhavra Enterprises Private Limited Gurugram, Haryana Founded 2013 bluetokaicoffee.com ↗
Matt Chitharanjan · Co-founder Namrata Asthana · Co-founder Shivam Shahi · Co-founder
$111.28 MnTotal funding (tracked)
6Funding rounds
4 May 2026Last round
2,059Team size (sourced)

Blue Tokai Coffee Roasters: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Direct-trade, freshly roasted specialty coffee

The company's stated mission is to "introduce our customers to the estates we directly buy our great tasting coffee from, roast the beans with care, and make high quality coffee more accessible."

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Rigorous, transparent quality control

Blue Tokai says it is "cupping every single batch that is roasted to ensure consistent quality" and maintains "quality roasting parameters."

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Accessible expertise for coffee beginners

The site targets newcomers with "beginner-friendly products to get started" under a "New to Specialty Coffee?" section, backed by baristas and a customer service team "to walk you through your coffee questions."

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Convenience via subscriptions

Subscription messaging emphasizes "Save up to 20%", "convenience with doorstep deliveries" and to "never run out of coffee."

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Customer Segments

Home/office specialty-coffee consumers (D2C)

Sells roasted/ground beans, capsules, ready-to-brew (Easy Pour, Cold Brew Bags) and ready-to-drink (Drop concentrate, Cold Brew Cans) direct to consumers online, with subscription options.

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Cafe-goers

Operates over 135+ cafes across India as of 2025.

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Coffee beginners / newcomers to specialty coffee

Site addresses "New to Specialty Coffee?" customers with beginner-friendly products.

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B2B / HoReCa and institutional buyers

Wholesale offering targets "Hotel, Cafe, Restaurant, Corporate, Co-Working Space, Retail Store, Hospital" customers.

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Customer Relationships

Staff-led education

"Our baristas are always present to discuss brewing tips, our customer service team are there to walk you through your coffee questions" per the company's own About Us page.

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Self-serve subscriptions

Customers customize subscriptions by number, pack size, coffee selection, grind size and frequency, with doorstep delivery.

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Dedicated B2B sales relationship

Business customers are directed to a wholesale inquiry form / b2bsales contact for corporate partnership and leasing of coffee machines.

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Channels

D2C website & app

bluetokaicoffee.com sells roasted coffee, capsules, ready-to-brew/drink products, brewing equipment and subscriptions directly to consumers.

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Physical cafes

135+ cafe outlets across India as of 2025 (per Inc42); a separate report cites 175+ cafes plus a cafe and roastery in Tokyo, Japan.

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Dedicated wholesale/B2B storefront

wholesale.bluetokaicoffee.com and a wholesale inquiry form serve hotels, cafes, restaurants, corporates, co-working spaces, retail stores and hospitals.

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International master-franchise expansion

Ambrosia Gulf will serve as master franchisee for the GCC region, with a UAE cafe planned for Q4 2025 covering "cafe customers, the HoReCa sector (hotels, restaurants, cafes), and direct-to-consumer channels."

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Key Activities

Green coffee sourcing & cupping

"We have a dedicated sourcing team for green beans" and the company curates every batch through a cupping process, "cupping every single batch that is roasted to ensure consistent quality."

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Roasting

The company runs its own roasteries and coffee training centres, and has developed "quality roasting parameters."

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Cafe & retail operations

Runs 135+ (per Inc42) to 175+ (per Verdict Foodservice) cafe outlets across India plus Tokyo, Japan.

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E-commerce & subscription fulfilment

Online store sells beans, capsules, ready-to-brew/drink products and manages recurring coffee subscriptions with doorstep delivery.

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Key Resources

Roasteries & coffee training centres

The company states "we have worked hard to create coffee training centres" alongside its roasting operations; other reporting cites 4 roasteries.

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Direct farm/estate relationships

Blue Tokai highlights direct buying relationships with "award winning farms" and a dedicated green-bean sourcing team.

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Cafe network

135+ cafe outlets across India as of 2025.

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Key Partnerships

Coffee estates/farms

Direct-trade sourcing relationships with growers, described as buying from "the estates we directly buy our great tasting coffee from."

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Ambrosia Gulf (GCC master franchisee)

"Ambrosia Gulf will serve as the company's master franchisee for the Gulf Cooperation Council (GCC) region," with the partnership commencing with a UAE cafe opening in Q4 2025.

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Institutional/HoReCa clients

Wholesale program serves hotels, cafes, restaurants, corporates, co-working spaces, retail stores and hospitals via a dedicated wholesale channel.

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Revenue Streams

Cafe operations₹128 Cr in FY24

Largest FY24 revenue contributor: "The cafe business contributed the largest share at ₹128 crore."

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Online D2C sales₹40 Cr in FY24

"followed by online sales at ₹40 crore" in FY24.

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B2B / wholesale₹38 Cr in FY24

"and B2B revenue at ₹38 crore" in FY24.

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Cost Structure

Employee benefits (largest FY24 cost center)₹84 Cr in FY24 (29.5% of costs)

"Employee benefits were the largest cost center, accounting for 29.5% of the overall cost, which increased by 95% to Rs 84 crore in FY24."

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Procurement / raw material costs₹83 Cr FY24 / ₹113 Cr FY25

"Blue Tokai's procurement costs increased by 46% to Rs 83 crore in FY24." In FY25 the company "spent Rs 113 crore on the procurement of products against sales of Rs 325 crore."

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Rent (cafe network)₹33 Cr in FY24

"The rent cost surged 94% to Rs 33 crore in FY24."

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FAQs on Blue Tokai Coffee Roasters

What is Blue Tokai Coffee Roasters's business model?

Blue Tokai Coffee Roasters's core value proposition centers on Direct-trade, freshly roasted specialty coffee, Rigorous, transparent quality control, Accessible expertise for coffee beginners, Convenience via subscriptions.

How does Blue Tokai Coffee Roasters make money?

Blue Tokai Coffee Roasters's cited revenue streams include Cafe operations, Online D2C sales, B2B / wholesale.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 17 Jul 2026. · Report a correction