BlissClub
BlissClub: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Founder Minu Margeret built BlissClub because "the Indian market simply did not cater to her need for super functional, technical and innovative technical apparel," including her own experience that "knee-length shorts were not available for women."
sourceProducts are built on in-house fabric names such as Cloudsoft, EverFlow, SculptCotton, PetalRib and others, positioned as functional/technical differentiators.
sourceBrand promise centers on making "movement joyful, inclusive, and accessible for Indian women," carried through the #KeepMoving brand hashtag.
sourceCustomer Segments
Core customer base BlissClub calls "BlissQueens" — Indian women seeking functional, well-fitted activewear for everyday movement rather than just gym/marathon training.
sourceBlissClub's site now also lists men's categories (topwear, bottomwear, activewear, outerwear), extending beyond its original women's-only focus.
sourceCustomer Relationships
BlissClub brands its customer base "BlissQueens" and frames the relationship around community and self-expression: "BlissClub has given me a platform to express myself without inhibitions."
sourceAt seed stage the company had "a strong community of over 15,000 women across Instagram and WhatsApp."
sourceChannels
"The brand does 90% of its sales through its website and rest from the third-party marketplaces."
sourceRemaining ~10% of sales come through third-party marketplaces alongside the owned website.
sourceBlissClub offers a dedicated shopping app promoted for "faster checkout, simple returns."
sourceBlissClub lists 14 physical stores across cities including Surat, Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, Hyderabad and Indore.
sourceKey Activities
Key Resources
Key Partnerships
Elevation Capital — Investor Alteria Capital — Investor Eight Roads Ventures — Investor Stride Ventures — Investor Abhay Hanjura — Investor Amar Nagaram — Investor
Revenue Streams
The large majority of BlissClub's revenue comes directly through its own D2C website.
sourceRemaining share of revenue from third-party online marketplaces.
sourceRevenue also comes through BlissClub's 14 owned physical stores across major Indian cities.
sourceCost Structure
Cost of materials rose 38% to Rs 62 crore in FY25 from Rs 45 crore in FY24, per RoC filings.
sourceEmployee benefit expenses declined 42% to Rs 18 crore in FY25 from Rs 31 crore in FY24, per RoC filings.
sourceTotal expenses increased 14% to Rs 155.5 crore in FY25 from Rs 136 crore in FY24, per RoC filings.
sourceFAQs on BlissClub
What is BlissClub's business model?
BlissClub's core value proposition centers on Functional apparel engineered for Indian women, Proprietary fabric technology, Movement-first, inclusive positioning.
How does BlissClub make money?
BlissClub's cited revenue streams include D2C e-commerce sales (website), Third-party marketplace sales, Physical retail stores.