BillDesk Acquired
BillDesk: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Provider of an online payment gateway platform that offers integrated payment solutions, enabling customers to make recurring payments across various platforms.
sourceBuilt a convenient payment platform enabling it to act as a partner to banks, connecting them with merchants and utilities that need to accept customer payments.
sourceProcesses a majority of India's online bill payments, positioning it as the country's leading online bill payment platform.
sourceCustomer Segments
Partnered with 25 of India's largest banks including SBI, Citibank and HDFC.
sourceConnects banks with merchants or utilities that need to accept payments from customers, spanning utilities, telecom, insurance, mutual funds, travel and e-commerce.
sourceLeading companies such as LIC, BSNL, Hutchison-Essar and Franklin Templeton, counting close to 5,000 large enterprises as customers.
sourceCustomer Relationships
Channels
Key Activities
Key Resources
Key Partnerships
Leading companies such as LIC, BSNL, Hutchison-Essar and Franklin Templeton use BillDesk for bill collection.
sourceVisa took a minority stake in BillDesk in 2019, its first minority-stake investment in the Indian market.
sourceRevenue Streams
Charges fees on the processing of electronic transactions on its network; this comprised around 75% of annual revenue in FY21.
sourceProvides prepaid accounts for recurring settlements (PINS and eTop-up subscriptions).
sourceProvides a loyalty reward point management service for clients.
sourceMonetizes as a percentage cut of the Total Payment Volume (TPV) flowing through its platform, taking a cut from one of the transacting parties per transaction.
sourceFAQs on BillDesk
What is BillDesk's business model?
BillDesk's core value proposition centers on One-stop online payment gateway, Convenient bank-to-merchant payment platform, Dominant online bill payment infrastructure.
How does BillDesk make money?
BillDesk's cited revenue streams include Transaction processing fees, Prepaid accounts (PINS / eTop-up), Loyalty reward point management, Take-rate on Total Payment Volume.