BigHaat

"India's leading Agri Digital Platform transforming the agriculture value chain from pre-harvest to post-harvest leveraging science, data and technology", offering a "360 degree solution to farmers" through quality inputs, crop guidance and market linkages.

Stage-wise crop guidance and product recommendations from agronomists, aimed at fixing a "broken" traditional agri-input supply chain that causes farmers financial distress.

Data-driven business intelligence that helps agri-input manufacturers understand and reach farmer demand more efficiently.

Farmers across India buying seeds, crop protection, fertilizers and equipment and seeking crop advisory.

Seed, crop-protection and equipment manufacturers who list and distribute products through BigHaat's marketplace and get data-driven business intelligence on farmer demand.

Free, ongoing crop-health, soil and weather advisory delivered via app, website and multilingual phone support, alongside the transactional marketplace relationship.

Farmers self-serve purchases on app/website, reinforced by the Kisan Vedika educational content hub for retention and engagement.

Dedicated farmer-facing app for ordering inputs and accessing advisory.

bighaat.com online marketplace for agri-inputs.

"Missed Call To Order: 1800-3000-2434" toll-free number for farmers to place orders without a smartphone.

Educational blog/knowledge platform covering crop management and government scheme information, used as a farmer-engagement channel.

Sourcing and distributing seeds, crop protection, fertilizers and equipment to a direct-to-farmer network; cost of procurement was the largest cost center, at 92.5% of total FY23 expenditure.

Providing "end to end crop guidance and market linkages" for farmers alongside the input marketplace.

Proprietary tech platform described as "driving efficiencies of Agri Inputs manufacturers" through data and business intelligence, plus the farmer-facing app/website.

Leadership and advisory team of "NIT and IIM alumni having deep technology and decades of domain expertise" backing crop advisory services.

Partnerships with 400+ brands across seeds, crop protection and equipment offering 10,000+ SKUs; major partners cited include Bayer, Corteva and UPL.

Seed companies Seminis, DuPont Pioneer, Mahyco and Namdhari; crop-protection brands Dow, UPL and Monsanto; equipment makers Tapas, Balwaan and Neptune, per BigHaat's own site.

Sale of seeds, crop protection, fertilizers, equipment and other agri-inputs to farmers; "market linkages" formed 92% of overall gross revenue, which grew 6.6X to Rs 594 crore in FY23.

Procurement was the largest cost center, rising 5.4X to Rs 623 crore in FY23 from Rs 115 crore in FY22, accounting for 92.5% of total FY23 expenditure.