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Startup Atlas · Bullion Trading

Augmont

Augmont Enterprises Limited Mumbai, Maharashtra Founded 2012 augmont.com ↗
Ketan Kothari · Founder & Whole Time Director Sachin Kothari · Co-Founder & Director
UndisclosedTotal funding (tracked)
0Funding rounds
Last round

Augmont: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Live-priced bullion delivery, no extra brokerage

Enables tax-registered jewelers/dealers to buy physical gold and silver bars at live prices; "customers do not have to pay an additional brokerage or delivery charges for using this platform."

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Instant AI-powered gold purity check tied to loan disbursal

Robotic/AI-led gold purity evaluation machine lets customers check ornament purity in seconds at no cost, integrated directly with Augmont's gold loan platform so eligible customers can proceed to loan disbursal.

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Accessible retail gold products

Augmont Gold For All is a retail consumer platform offering digital gold, SIPs, old-gold liquidation, EMI-based gold/silver purchase and jewellery.

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Customer Segments

B2B jewellers, bullion dealers & manufacturers4,900+ jewellers

Tax-registered jewelers/dealers who buy physical gold and silver bars at live prices via Augmont SPOT; 4,900+ jewellers served across India.

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Retail gold & silver consumers

Consumer-facing business served via the 'Augmont Gold for All' platform and offline distribution (83 Gold-For-All centres in southern states).

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Fintech/broking app partnersGroww partner

Third-party apps such as Groww partner with Augmont so that users' digital gold buy/sell transactions are executed directly with Augmont Gold.

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Customer Relationships

No cited public information yet.

Channels

Augmont SPOT (spot.augmont.com)

Digital B2B bullion trading platform where thousands of jewelers take deliveries across India through major delivery centers.

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Augmont Gold For All app/website + offline centres

Retail services via the 'Augmont Gold for All' platform and offline distribution, including 83 Gold-For-All centres operated by Finkurve in southern states.

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Embedded API/white-label via partner apps

Partner apps such as Groww distribute Augmont's digital gold, with buy/sell transactions executed directly with Augmont Gold.

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Key Activities

Gold & silver refining and minting

Refining operations are carried out at two facilities: Rudrapur (144 MTPA capacity) and Mumbai (140 MTPA capacity).

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AI-powered gold purity evaluation + loan processing

Robotic and AI-led assessment system evaluates gold ornament purity within seconds; integrates directly with Augmont's gold loan technology platform so eligible customers proceed from evaluation to loan disbursement within minutes.

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Jewellery manufacturing & international exports

Manufactured products from its Sitapur SEZ unit in Jaipur are exported internationally.

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Key Resources

Refining facilities — Rudrapur & Mumbai

Refining operations are carried out at two facilities: Rudrapur (144 MTPA capacity) and Mumbai (140 MTPA capacity).

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Jewellery manufacturing unit — Sitapur SEZ, Jaipur

Manufactured products from its Sitapur SEZ unit in Jaipur are exported internationally.

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Key Partnerships

Finkurve (offline retail centre operator)

83 Gold-For-All centres in southern states are operated by Finkurve, alongside partnerships with major jewellers and digital platforms.

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Groww (digital gold distribution)

Groww has partnered with Augmont Gold; all digital gold buy/sell transactions on Groww are executed directly with Augmont Gold.

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Security agency vaults

Bullion bought on Augmont SPOT can be sold back to Augmont SPOT provided it does not leave the security agency vaults where it is stored.

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Revenue Streams

Bullion trading, refining & jewellery manufacturing

"Augmont Enterprises Ltd. generates revenue through bullion trading, refining services, jewelry manufacturing, and digital precious metals products."

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Gold loans / financing against gold

Augmont's Gold For All platform facilitates financing against gold and purchasing gold and silver on an EMI basis.

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Cost Structure

No cited public information yet.

FAQs on Augmont

What is Augmont's business model?

Augmont's core value proposition centers on Live-priced bullion delivery, no extra brokerage, Instant AI-powered gold purity check tied to loan disbursal, Accessible retail gold products.

How does Augmont make money?

Augmont's cited revenue streams include Bullion trading, refining & jewellery manufacturing, Gold loans / financing against gold.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.marcamoney.com · Last verified 21 Jul 2026. · Report a correction