Startup Atlas · EdTech

Adda247

● Gurugram, Haryana ● Founded 2016 ● adda247.com ↗

Anil Nagar · Co-Founder & CEO Saurabh Bansal · Co-Founder & COO Paresh Goel · Co-Founder

$61 MnTotal funding (tracked)

3Funding rounds

1 Oct 2022Last round

Adda247: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Vernacular content across 12+ Indian languages500+ exams, 12+ languages

Content available in English, Hindi, Tamil, Telugu, Marathi, Assamese, Bengali, Malayalam, Bhojpuri and others, covering 500+ government exams.

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Live classes, video courses, mock tests and books

Multi-format test-prep content delivered digitally.

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Customer Segments

Tier II/III/IV government-exam aspirants85% from Tier 2, 3 & 4 cities

Core user base preparing for railways, banking, SSC and public sector job exams, concentrated outside major metros.

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UPSC and State PSC aspirants

Added via the StudyIQ Education acquisition, which was UPSC-exam focused.

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K-12, JEE and NEET aspirants

Segment strengthened via the 2023 Veeksha acquisition for 3D/AR/VR learning content.

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Chartered Accountancy (CA) aspirants

Added via the 2024 acquisition of CA test-prep platform Ekagrata Eduserv.

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Customer Relationships

No cited public information yet.

Channels

Mobile app and website

Primary digital platforms for live classes, courses and tests.

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YouTube30M+ YouTube subscribers

Large free-content distribution channel that also drives conversion to paid products.

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Vertical-specific portals (Bankers Adda, SSC Adda, Teachers Adda)

Exam-category-specific sub-brands feeding into the main platform.

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Offline coaching centers (Career Power)

Predecessor offline coaching business that Adda247 grew from before its 2016 digital relaunch.

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Key Activities

Vertical expansion via acquisitions

Grew into UPSC (StudyIQ, 2021), 3D/AR-VR content (Veeksha, 2023), CA test-prep (Ekagrata, 2024) and placement prep (PrepInsta, 2024).

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Vernacular content production

Producing live classes, video courses, mock tests and e-books across 12+ Indian languages for 500+ government exams.

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Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

WestBridge Capital — Investor Asha Edu Tech — Investor Google — Investor Info Edge (India) — Investor JM Financial — Investor Asha Impact — Investor

Revenue Streams

Paid courses and subscriptions2M+ paid users to date

Freemium model: free daily content plus paid live classes, video courses and test series.

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Online courses and classroom coaching79% of FY22 operating revenue

Largest single revenue contributor in FY22 filings.

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Cost Structure

No cited public information yet.

FAQs on Adda247

What is Adda247's business model?

Adda247's core value proposition centers on Vernacular content across 12+ Indian languages, Live classes, video courses, mock tests and books.

How does Adda247 make money?

Adda247's cited revenue streams include Paid courses and subscriptions, Online courses and classroom coaching.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 18 Jul 2026. · Report a correction