Acko Unicorn

ACKO focuses on making insurance effortless through technology-driven, paperless digital insurance solutions, positioning itself as India's first digital insurer.

ACKO offers "Customised prices, instant policy, super-quick claim settlements" delivered through an online-led model with reduced paperwork.

ACKO issues insurance via API integrations inside partner apps (e.g. Ola, Swiggy, Zomato, Goibibo) so cover is added at the moment of a primary purchase rather than through a separate agent-led process.

Retail buyers of comprehensive, third-party, own-damage and zero-depreciation car insurance, and comprehensive/third-party/EV bike insurance.

Family floater, senior citizen, group, critical illness and super top-up health insurance buyers.

Travel insurance customers covering domestic and international trips, including Schengen, USA, Dubai and Thailand travel.

Enterprise solutions covering gig-worker health, group health, loan protection, group travel and electronic-device insurance sold to corporates.

Electric two-wheeler owners covered through an extended battery warranty insurance plan launched with Ola and Ather.

Direct-to-consumer online purchasing through www.acko.com and ACKO's mobile app, with an online-led model where all operations are offered through the digital platform.

Insurance distributed through partner apps and checkout flows such as Amazon, Ola, Swiggy, Zomato, Goibibo, RedBus, OYO, HDFC, Cred, MoneyTap, EaseMyTrip, Lendingkart, ZestMoney and HDB Financial Services.

Investor and embedded-distribution partner; Amazon led a $12 million funding round in 2018 and Amazon-related device/e-commerce insurance was an early focus of the tie-up.

Ride-hailing/delivery platforms listed as travel-insurance and gig-worker (GIG) insurance partners on ACKO's official partnerships page.

ACKO partnered with Ola and Ather to launch an extended battery warranty insurance plan for electric two-wheelers, covering battery life through the fourth or fifth year and performance up to 60,000 km.

Listed as travel-insurance distribution partners on ACKO's official partnerships page.

Listed as credit-shield insurance and financial-services partners on ACKO's official partnerships page.

Car and bike/scooter insurance (comprehensive, third-party, own-damage, zero-depreciation, EV) is one of ACKO's core product lines and its original 2018-launch business.

Family, senior-citizen, group, critical-illness and super-top-up health insurance; ACKO expanded into corporate health insurance in 2020.

Term life insurance and domestic/international travel insurance products.

Group health, gig-worker coverage and electronic-device insurance sold to corporates and platform partners.

Claims paid to customers were ACKO's largest cost centre, accounting for 31.6% of overall expenditure in FY23 and surging 67.2% to ₹801 crore that year.

Employee benefit expenses, premium on reinsurance ceded, outstanding claims, advertising/promotional expenses and information-technology expenses together pushed overall cost up 38.1% to ₹2,525 crore in FY23 from ₹1,835 crore in FY22.