Pronto, India’s first real-time household help platform, has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures.
Business Model & Traction
Launched in 2024 by CEO Anjali Sardana, Pronto enables on-demand home services—cleaning, laundry, utensil washing, even basic meal prep—fulfilling most orders within 10 minutes via locally established micro-hubs. The company uses a shift-based model, ensuring predictable income for workers and reliable service for customers, emphasizing trust through training and background vetting.
Scaling Momentum & Funding Drivers
Pronto’s growth has been swift: in just 90 days, its valuation jumped 3.6× to $45 million—up from $12.5 million after its seed round in May. TechCrunch With 1,000–2,000 bookings daily and an annual recurring revenue estimated between $750,000–$1.5 million, investor enthusiasm reflects confidence in both the team and execution.
Use of Proceeds & Expansion Plans
The $11 million infusion will fund aggressive expansion over the next 12–18 months. Pronto plans to:
- Onboard and train an additional 10,000 professionals
- Establish micro-hubs in Mumbai, Bengaluru, and other metros
- Invest in quality-assurance systems and real-time operations tech
Vision & Market Positioning
Anjali Sardana calls Pronto an “infrastructure layer” for domestic help in urban India—bringing structure to a largely informal sector. As markets wake up to quick-commerce services, Pronto joins the likes of Snabbit and Urban Company (InstaHelp), aiming to build reliable, high-frequency household service routines.
