Petpooja, the Ahmedabad-based restaurant management software provider, has raised ₹137 crore ($17.4 million) in a Series B extension round, bringing its total funding to over $28 million across multiple tranches. While often referred to as a Series C in media coverage due to the scale, the round is technically an extension of its 2021 Series B, led by Aroa Ventures (Ritesh Agarwal’s family office) with participation from GVFL, Udaan, and angels like Dr. Mayur Desai. Announced on September 29, 2025, the infusion will accelerate Petpooja’s goal to digitize 1.5 lakh outlets over the next two years, expand into the Middle East and Africa, and enhance bulk procurement features for F&B SMEs.
In India’s $40 billion+ foodservice industry—where digitization lags at 20-30%—Petpooja powers over 85,000 outlets across India, UAE, Canada, and South Africa, logging 1.5 million daily orders and $2.5 billion in annualized GMV. For restaurateurs, investors in the $10 billion SaaS space, and fintech watchers, this funding underscores Petpooja’s pivot from POS billing to a full-stack ecosystem, rivaling players like POSist and LimeTray. Let’s dive into the round details, strategic plans, and market context.
Funding Breakdown: Series B Extension with Strategic Backers
Petpooja’s latest raise builds on its 2021 $4.5 million Series B (₹33.5 crore) led by Aroa Ventures, which valued the company at around ₹614 crore ($74 million) as of November 2023. The extension brings the total Series B to over $21.9 million, with cumulative funding now at $28.4 million across seven rounds since 2012.
Key participants and use of funds:
| Investor | Role/Contribution | Focus Area |
|---|---|---|
| Aroa Ventures | Lead; Ritesh Agarwal’s family office | Expansion in MENA/Africa |
| GVFL (Gujarat Venture Finance) | Co-lead; existing backer | Tech upgrades for 100+ integrations |
| Udaan | Strategic; B2B e-commerce giant | Bulk procurement for restaurants |
| Dr. Mayur Desai & Angels | Participation; repeat investors | SME digitization push |
Proceeds will fund:
- Outlet Onboarding: Target 1.5 lakh+ clients by 2027, focusing on SMEs (95% of India’s $40B F&B market).
- Geographic Expansion: Deepen UAE/Africa presence; enter new markets with localized POS.
- Product Enhancements: 100+ integrations (Zomato, Swiggy, Paytm, Tally) for seamless ops, plus AI analytics for inventory and pilferage control.
Petpooja’s Growth Story: From POS to Full-Stack F&B Platform
Founded in 2011 by Parthiv Patel and Apurv Patel, Petpooja started as a cloud-based POS for billing and inventory, evolving into a holistic ERP for dine-in, QSRs, cloud kitchens, and bars. It powers chains like Jumbo King, Hocco, La Pino’z, and Thalappakatti, handling 1.5 million daily orders with $2.5B GMV.
Milestones:
- 2020-2021: $2M from Udaan; expanded to 25,000 outlets amid COVID digitization.
- 2023: $3.12M Series B from GVFL; valuation at ₹614 crore.
- 2025 Extension: ₹137 crore to scale supplier hub for 50,000+ vendors, cutting bulk costs 20-30%.
In a fragmented market (100+ B2C players), Petpooja’s 85,000+ clients and 200+ integrations give it an edge, though competition from Swiggy/Zomato’s in-house tools intensifies.
Implications: Fueling India’s F&B Digitization Wave
This funding cements Petpooja’s role in the $40B Indian foodservice sector, where tech adoption lags but could save 10-15% on ops via AI-driven efficiency. For investors, it signals maturity—Aroa/Udaan’s repeat bets value scalability amid OYO’s IPO buzz. Restaurateurs gain from bulk procurement and real-time analytics, tackling pilferage and online channel management.
Challenges: Intense rivalry and international scaling, but Petpooja’s SME focus (95% market) positions it for 20% CAGR.
Conclusion: Petpooja’s ₹137 Crore Boost – Scaling Digitization for SMEs
Petpooja’s ₹137 crore Series C (extension) is a timely war chest for F&B digitization, targeting 1.5 lakh outlets amid India’s consumption boom. With Aroa and GVFL leading, it reinforces the startup’s full-stack vision, blending POS with procurement to empower SMEs. As competitors consolidate, Petpooja’s growth could redefine restaurant ops—proving tech’s edge in a post-pandemic world. yourstory
