FMCG giant Dabur India officially announced a strategic investment of ₹60 crore to acquire a minority stake in the luxury skincare D2C brand RAS Beauty.
While some early reports mentioned figures closer to ₹68 crore in the context of a larger $7.5 million Series B round, Dabur’s specific contribution via its venture arm is confirmed at approximately ₹60 crore.
A Milestone for “Dabur Ventures”
This acquisition marks the first-ever investment from Dabur Ventures, a dedicated ₹500 crore fund launched in October 2025. The fund was created specifically to back high-potential, digital-first startups in the health, wellness, and personal care sectors.
| Deal Detail | Specification |
| Investment Amount | ₹60 Crore (approx. $7.2M) |
| Stake Type | Minority Shareholding |
| Funding Vehicle | Dabur Ventures |
| Co-investors | Unilever Ventures (existing), Amazon Smbhav Venture Fund |
Why RAS Beauty?
Dabur’s leadership highlighted RAS Beauty’s unique “Farm-to-Face” philosophy and strong financial performance as key reasons for the deal.
- Explosive Growth: The brand has delivered a 75% CAGR over the last three years and is currently operating at an Annual Recurring Revenue (ARR) of ₹100 crore.
- Vertical Integration: Unlike many D2C brands that outsource production, RAS Beauty (based in Raipur) manages its own R&D and manufacturing, sourcing ingredients directly from its family-owned farms.
- Product Strength: The brand is well-known for its luxury elixirs, serums, and essential oil-infused moisturisers that sit at the intersection of “ayurveda and modern science.”
Expansion Plans
The founders—Shubhika Jain, Suramya Jain, and Sangeeta Jain—stated that the fresh capital will be used to:
- Accelerate Omnichannel Growth: Moving beyond digital-first to a stronger physical presence in high-end retail and exclusive brand outlets.
- Deepen R&D: Furthering their “Clean Beauty” formulations with advanced nature-derived actives.
- Global Ambitions: Leveraging Dabur’s massive international distribution network to establish RAS as a global Indian luxury brand.
The Industry Trend
Dabur is following in the footsteps of peers like HUL, Marico, and ITC, who have also been aggressively acquiring “new-age” brands to capture the premium consumer segment. As Dabur’s Abhinav Dhall noted, the premium beauty segment in India is expected to witness “strong growth in the coming decade.”
