Meesho, the India-based e-commerce platform, has announced plans to create a staggering 12 lakh seasonal job opportunities across its seller and logistics ecosystem in preparation for the upcoming festive season. This marks a 40% increase compared to last year, emphasizing the company’s expanding operational capacity.The Financial Express
The surge in hiring reflects Meesho’s focus on decentralizing economic opportunities:
- Over 70% of these roles are expected to come from tier-3 and tier-4 cities, underscoring the company’s commitment to extending its reach beyond metro hubs
Breakdown of job creation:
- Sellers’ Network: Approximately 5.5 lakh seasonal workers have been onboarded. These roles involve activities like sorting, manufacturing, and packaging, supported by short, comprehensive training sessions.
- Logistics Operations: Around 6.7 lakh roles have been facilitated through both Meesho’s logistics arm, Valmo, and its partnerships with third-party logistics providers. This segment has recorded an impressive 90% year-on-year growth.
Context and Significance
With India’s festive quarter marking the highest demand surge annually, Meesho’s aggressive hiring drive seeks to ensure readiness across its seller base and delivery operations. This push is not just about volume—it’s also about empowering smaller cities, enabling regional businesses, and strengthening inclusive growth throughout the e-commerce value chain.
Why It Matters
| Key Impact Area | Takeaway |
|---|---|
| Inclusive Opportunity | Meesho’s majority hiring from tier-3/4 cities promotes regional economic empowerment. |
| Operational Scaling | The 40% increase in roles underscores Meesho’s push to scale operations for festive demand. |
| Logistics Growth | A 90% jump in logistics jobs signals expanding last-mile capabilities and stronger supply-chain infrastructure. |
| E-commerce’s Broadening Footprint | Meesho’s strategy reflects the rising importance of smaller towns in India’s online trade ecosystem. |
