The Q3FY26 earnings report indicates that Myra is no longer just a support tool but a critical driver of “top-of-funnel” travel inspiration. By capturing user intent earlier in the planning phase, MakeMyTrip is reducing its reliance on external search engines.
Key Engagement Metrics
- Scale: 50,000+ daily conversations, representing a 100% growth compared to the ~25,000 daily conversations reported in Q2FY26.
- Customer Satisfaction: Approximately 72% of interactions were rated as “good” by users, with an average quality score of 3.9/5.
- Planning vs. Booking: About 23%–24% of conversations involve early-stage trip planning, helping the platform influence destination choices before a flight or hotel is even searched.
- Autonomous Resolution: Combined with standard chatbots, AI now autonomously resolves nearly 50% of customer queries across flights and hotels.
Democratizing Travel via Voice & Vernacular
A standout feature of Myra’s growth in 2026 is its success in Tier-2 and Tier-3 cities, where traditional text-heavy interfaces often face friction.
| Metric | Non-Metro / Tier-2+ Impact |
| User Base | Over 45% of Myra users are from Tier-2 cities and beyond. |
| Voice Preference | Voice-led interactions are 50% higher in non-metro regions compared to metros. |
| Language Support | Full conversational support in Hindi and English, with additional regional languages in beta. |
| New Users | Roughly 20% of interactions come from first-time platform users. |
Financial Context: Q3FY26 Highlights
The AI milestone comes amid a strong financial quarter for the Nasdaq-listed OTA (Online Travel Agency):
- Revenue: Increased 15.4% YoY (constant currency) to $295.7 million.
- Adjusted Net Profit: Rose to $51.4 million, up from $44.9 million in Q3FY25.
- Segment Growth: Hotels and Packages saw a 20.3% increase in room nights, while the “Others” segment (which includes AI-led ancillaries) surged 45.5%.
Conclusion: AI as an “Operating System”
CEO Rajesh Magow emphasized that AI is now at the center of MakeMyTrip’s core strategy. Rather than being a “bolt-on” feature, Myra is acting as an operating system layer that handles everything from multimodal inputs (voice and images) to complex itinerary edits and post-sales support. As the platform prepares for the H2 2026 travel season, the focus remains on protecting direct app traffic through these hyper-personalized AI experiences.
