The quick-commerce platform Zepto has launched a major consumer-friendly initiative: it has removed handling fees and surge/“rain” charge for all orders, and set free delivery for all orders above ₹99.
Previously, Zepto – like many competitors – charged varied fees depending on order value, time, and conditions. Now, under its “All New Zepto Experience” campaign, the threshold for free delivery is sharply lowered to ₹99, and extra fees are eliminated.
For orders below ₹99, Zepto will continue to charge a flat delivery fee of ₹30, but without any additional handling, small-cart or surcharge fees.
Why This Move Matters
1. Competitive Advantage
By offering free delivery from just ₹99 and removing extra fees, Zepto positions itself as the most aggressively priced player in the Indian quick commerce space. Reports show rivals such as Blinkit and Instamart still levy various fees and set higher minimums for free delivery
2. Consumer Benefit
For customers, the pricing becomes simpler and more transparent: fewer hidden fees, clearer delivery threshold. This helps reduce the pain of “extra charges” often associated with quick-commerce orders.
3. Unit Economics Pressure
However, this move may put pressure on Zepto’s profitability and unit economics. Quick commerce operations are already cost-intensive; offering heavily discounted delivery and no fees may intensify the financial challenge.
4. Market Dynamics Shift
This step could trigger a pricing war in the quick-commerce segment, compelling rivals to respond with similar fee waivers or incentives. For consumers this is good; for the sector’s long-term sustainability, it raises questions.
How It Compares to Competitors
- Zepto: Free delivery above ₹99, no handling/surge fees. Orders below ₹99 charged flat ₹30 delivery.
- Blinkit: Still charges handling, small-cart and other fees; free delivery threshold higher.
- Instamart: Delivery and fees apply until higher minimum order values; some “free” tiers only for premium members.
This gives Zepto a clear cost-edge in many scenarios.
What Consumers Should Know
- Ensure your cart value is above ₹99 to qualify for free delivery and zero extra fees.
- Below ₹99 you’ll pay ₹30 delivery — still fewer extra charges than many peers.
- While the fee waiver is great, keep an eye on whether product prices change or discounts reduce to compensate.
- The move may be temporary or part of a promotional window; always check the terms on the app.
- If you frequently order high-frequency/low-value items, free delivery at ₹99 is attractive.
Implications for Zepto and the Quick-Commerce Sector
For Zepto:
- Could increase order volumes and expand user base thanks to lower friction (fewer fees).
- But profitability remains a concern — cost of fulfilment, delivery logistics, and packaging remain high.
- Raising the threshold or reintroducing fees later could risk customer backlash.
For the sector:
- Other platforms may be forced to rethink their fee structures or offer deeper subsidies.
- Consumers benefit in the short term; long-term effects depend on how sustainable the pricing model is.
- Investors will monitor whether growth achieved via fee-waivers translates into profitable scale.
Bottom Line
Zepto’s new policy of free delivery above ₹99 and zero handling/ surge fees marks a major step in India’s quick-commerce market. It simplifies pricing, delivers clear benefit to consumers, and gives Zepto a competitive edge — but it also raises questions about long-term business sustainability. For shoppers, this is a great moment to take advantage of fewer fees and better value.
