The acquisition follows over six months of rigorous planning. Zebronics intends to run iBall as a parallel brand, leveraging its established trust while modernizing its product roadmap for today’s “design-conscious” consumers.
Strategic Objectives
- Brand Revival: Zebronics plans to relaunch iBall soon with an entirely new range of products, focusing on its core strengths in IT peripherals and audio.
- Operational Synergy: iBall will now benefit from Zebronics’ scalable manufacturing facilities, robust distribution framework, and extensive after-sales service network.
- Parallel Growth: Both brands will coexist in the market. Zebronics will continue its focus on gaming and lifestyle gadgets, while iBall is expected to target the premium-yet-affordable segment.
Leadership Perspectives
| Leader | Role at Zebronics | Key Statement |
| Rajesh Doshi | Co-Founder & Director | “Focused on relaunching iBall soon with an exciting new range of products and renewed energy.” |
| Pradeep Doshi | Co-Founder & Director | “iBall stood shoulder to shoulder with global MNCs… this synergy will accelerate parallel growth.” |
| Sandeep Doshi | Director | “We plan to first strengthen its presence across our channel network, followed by a calibrated online rollout.” |
| Yash Doshi | Director | “We have refined the brand’s visual identity to reflect a contemporary outlook while preserving its essence.” |
Why This Acquisition Matters
- Market Consolidation: This move strengthens the position of “Homegrown” Indian brands against global giants like Logitech, HP, and Dell in the peripheral space.
- Channel Confidence: iBall has historically held deep loyalty among offline channel partners. Zebronics aims to capitalize on this “established heritage” to regain shelf space.
- Digital Pivot: While iBall was traditionally an offline-heavy brand, the 2026 strategy includes a “calibrated online rollout” to capture the Gen-Z and millennial demographic.
Conclusion: A Pivotal Moment for Indian Tech
The acquisition of iBall by Zebronics marks one of the most significant brand-rescue missions in the Indian tech sector. By combining iBall’s “Designed for Excellence” ethos with Zebronics’ operational muscle, the group is positioned to dominate the entry-to-mid-level electronics market in 2026. Financial details of the deal remain undisclosed, but the focus is now squarely on the upcoming product launches scheduled for late Q1 2026.
