Xiaomi officially launched the Xiaomi Tag globally during its pre-MWC event in Barcelona. Positioned as a direct competitor to the Apple AirTag and Samsung Galaxy SmartTag 2, the device is priced aggressively at €14.99 (approx. ₹1,400) for a single pack.
Notably, during the launch period (until March 14, 2026), the tag is being offered as a €0.99 add-on for customers who pre-order the new Xiaomi 17 Ultra.
Key Features & Specifications
The Xiaomi Tag stands out for its rare cross-platform compatibility and minimalist design.
- Dual Network Support: Unlike many competitors, it is compatible with both Apple’s “Find My” network and Google’s “Find My Device” (Android Find Hub). However, it cannot operate on both platforms simultaneously; you must choose one during setup.
- Compact Design: It weighs just 10 grams and features a 7.2mm slim profile with a premium metal outer ring and a built-in hanging loop.
- Precision & Range: It uses Bluetooth 5.4 for proximity finding and features a built-in piezoelectric buzzer to help you locate items via sound.
- Note: The first version launched today does not include Ultra-Wideband (UWB) for “directional arrow” precision, though a UWB version is rumored for later this year.
- Durability: It carries an IP67 rating, making it resistant to dust and water (submersion up to 1 meter for 30 minutes).
- Battery Life: It runs on a user-replaceable CR2032 coin battery, which Xiaomi claims will last over one year with standard use.
Pricing & Bundles
| Pack Size | Price (Euro) | Price (INR Approx.) |
| 1-Pack | €14.99 | ₹1,350 |
| 4-Pack | €49.99 | ₹4,500 |
| Launch Offer | €0.99 | (With Xiaomi 17 Ultra Pre-order) |
Privacy & Security
To address stalking concerns, Xiaomi has integrated industry-standard privacy protections:
- Anti-Tracking Alerts: Both iOS and Android users will receive a notification if an unknown Xiaomi Tag is detected moving with them over time.
- Encrypted Location: All location data is end-to-end encrypted, ensuring neither Xiaomi nor third parties can access the history of your belongings.
- Lost Mode: If you lose an item, you can activate “Lost Mode.” Anyone who finds it can tap the tag with an NFC-enabled phone to see your contact details (if you choose to share them).
Availability
The Xiaomi Tag is now available on official Mi.com stores across Europe (including France, Spain, and the UK). For users in India, the tag is expected to be formally introduced alongside the Xiaomi 17 series India launch on March 11, 2026.
