Elon Musk has confirmed that X, the platform formerly known as Twitter, will transition to a fully AI-driven feed by November 2025, powered by its in-house AI chatbot Grok. This announcement, made on September 19, 2025, aims to deliver highly personalized content while giving users greater control over their timelines. By open-sourcing the algorithm every two weeks, X seeks to address user frustrations with cluttered feeds and mainstream biases. In this article, we explore the key details of the update, its features, and what it means for X’s users and the social media landscape. The Hans India
X’s AI-Driven Feed: Key Details
Musk’s post outlined a roadmap for X’s algorithm evolution, emphasizing AI’s role in curation. Key elements include:
- Full AI Transition: The “For You” feed will be entirely AI-powered by November 2025, with significant improvements leading up to the launch.
- Grok Customization: By November or December 2025, users will dynamically adjust their feeds using natural language queries to Grok, e.g., “Show more tech news” or “Less politics.”
- Open-Sourcing: X will release the algorithm code every two weeks, allowing community feedback and transparency to refine personalization.
- User Experience: The update addresses complaints about irrelevant viral content, aiming for feeds tailored to interests, fostering “friendly, relevant people chiming in.”
This builds on Grok’s recent upgrades, including a “Read Aloud” feature for natural voice responses.
Why X Is Going Fully AI-Driven
Musk’s vision for an AI-powered feed stems from user feedback and X’s AI ambitions:
- Personalization Over Mainstream: The current algorithm often prioritizes viral or divisive content; AI will shift to user-specific relevance, reducing “gas station fight videos.”
- Grok Integration: Leveraging xAI’s Grok (now serving 64 million monthly users) for feed control enhances interactivity, competing with voice assistants.
- Transparency Initiative: Bi-weekly open-sourcing invites community input, addressing criticisms of opaque algorithms.
- Competitive Edge: Positions X against TikTok and Instagram by offering voice-enabled, customizable feeds amid AI trends like LinkedIn’s data sharing for AI training.
Implications for Users and Social Media
The AI feed rollout could transform X’s experience:
- User Empowerment: Natural language customization via Grok makes feeds more intuitive, potentially increasing engagement for niche interests.
- Content Quality: Reduced mainstream bias may foster diverse discussions, but risks echo chambers if not balanced.
- Privacy and Data: Grok’s involvement raises data usage concerns, similar to LinkedIn’s AI training policy; users should review settings.
- Platform Growth: Could boost X’s user base, competing with Threads amid 2025’s social media shifts.
The Bigger Picture: AI in Social Media
X’s AI feed aligns with 2025’s AI surge, from xAI’s $10B raise to Oracle’s $20B Meta deal. As platforms like LinkedIn share data for AI, X’s open-sourcing sets a transparency benchmark. In India, with 800M+ users, it could enhance local content amid festive e-commerce booms.
Conclusion
Elon Musk’s plan for a fully AI-driven X feed by November 2025 promises personalized, user-controlled timelines via Grok. With open-sourcing and voice features, it could redefine social media curation.
