WordPress.com officially launched a built-in AI Assistant designed to revolutionize how users build and edit websites through natural language.
While individual AI plugins like Jetpack AI have existed for some time, this new update transforms the AI from a simple writing tool into a persistent site-wide assistant capable of handling design, layout, and complex structural changes.
Key Capabilities of the New Assistant
The assistant moves beyond “text generation” to provide comprehensive control over the entire WordPress environment.
- Natural Language Editing: Users can type commands like “add a contact page” or “insert a testimonials section below this paragraph,” and the AI executes the precise layout adjustments.
- Conversational Design: You can direct the AI to modify styles, adjust color palettes, or implement specific design patterns across the whole site without navigating sub-menus.
- Intelligent Editorial Partner: Within the editor, typing
@aiallows the assistant to offer real-time headline suggestions, fact-checking support, and grammar improvements tailored to the specific context of your post. - AI Media Studio: The assistant can generate new featured images based on your content and edit existing images (such as adjusting aspect ratios or styles) directly within the dashboard.
Strategic Ecosystem Updates
The launch coincides with several major AI developments in the WordPress world this month:
| Feature/Tool | Release Date | Function |
| Claude Cowork Plugin | Feb 13, 2026 | Turns conversations with Anthropic’s Claude into fully built block themes. |
| WordPress AI Client | Feb 2026 | A proposal to integrate a native AI client into WordPress 7.0. |
| AI Guidelines 2026 | Feb 1, 2026 | A mandatory framework for responsible AI use and transparency in the WP ecosystem. |
| Abilities API | Feb 2026 | New milestones in the Core AI team’s work, allowing AI to read and update site settings. |
How to Enable It
For WordPress.com users, the feature is opt-in.
- Navigate to your Sites list and select your site name.
- Go to Settings and scroll to AI tools.
- Toggle the “Enable AI assistant” setting to active.
“WordPress is moving from a ‘click-to-build’ interface to a ‘conversation-to-build’ experience. The AI is no longer just a plugin; it’s a collaborator that understands your site’s DNA.” — Automattic Product Update.
