With the sudden exit of Dream11 as Team India’s lead sponsor—prompted by the new Promotion and Regulation of Online Gaming Bill, 2025—the BCCI is scrambling to find a replacement before the Asia Cup 2025 begins on September 9
Top Contenders in the Race
- Toyota Motor Corporation, the globally respected automotive giant, has shown formal interest in becoming Team India’s jersey sponsor
- A leading fintech start-up is also reported to be in the running, though its identity has not been publicly revealed
Sponsorship Stakes: Bigger Than Before
BCCI is aiming for a deal that surpasses the previous sponsorship, which was worth ₹358 crore with Dream11. The new sponsor needs to be finalized quickly since jerseys printed with Dream11 branding are now unusable for the Asia Cup
Why Toyota’s Interest Matters
- Brand Credibility & Global Clout
Toyota brings strong international appeal and stability, which could provide prestige and financial robustness to the BCCI - Time-Critical Decision
With Asia Cup approaching fast, Toyota’s entry into the race offers BCCI a promising alternative to fill the sponsorship gap in time - Regulatory-Safe Partnership
Unlike fantasy gaming brands, Toyota avoids regulatory pitfalls tied to real-money gameplay—a key reason Dream11 stepped back
What’s Next?
- BCCI will initiate an official tender process soon, seeking competitive bids from interested brands
- Selection hinges on both timing and deal value. A deal with Toyota could redefine expectations for jersey sponsorship in Indian cricket.
