Meta’s Threads has officially surpassed 400 million monthly active users (MAUs)—a significant milestone that underscores its rapid rise as a major player in social media. The update was confirmed by Instagram head Adam Mosseri on August 12, 2025. TechCrunch
Growth Trajectory
- Threads skyrocketed from 350 million MAUs in April 2025 to 400 million MAUs by August—adding an impressive 50 million users in just one quarter.
- The app’s rapid expansion is thanks in part to its seamless integration with Instagram, giving users an effortless path to adopt Threads.
Daily Engagement and Competitive Landscape
- As of June 2025, Threads boasted 115.1 million daily active users on mobile, a staggering 128% year-over-year increase—narrowly trailing X, which had about 132 million daily mobile users.
- In contrast, X still dominates in web-based traffic, with Threads registering just 6.9 million daily web visits compared to X’s 145.8 million
What’s Driving the Surge?
- Threads continues to roll out new features—including direct messaging, fediverse integration, custom feeds, and AI enhancements—making the platform more engaging and versatile.
- Its identity as a more positive, less toxic environment has resonated with users dissatisfied with X.
Why It Matters
- Rapid Growth: Reaching 400 million MAUs in just two years reflects Threads’ strong adoption curve.
- Competitive Pressure: Threads is increasingly posing a real challenge to X, particularly in mobile engagement.
- Monetization Potential: As Threads continues to expand, Meta could gain a valuable new avenue for advertising and revenue generation.
