Samsung to use Perplexity to power its Bixby Assistant is the latest move that signals a major shift in the global AI race. The South Korean tech giant has reportedly partnered with Perplexity AI to upgrade Bixby, aiming to deliver smarter, faster, and more conversational AI experiences across Samsung devices.
This decision shows Samsung’s growing focus on generative AI as competition heats up among smartphone assistants.
Samsung to Use Perplexity to Power Its Bixby Assistant: What’s Happening?
According to industry sources, Samsung to use Perplexity to power its Bixby Assistant means Bixby will soon rely on Perplexity’s advanced AI models for search, reasoning, and real-time answers.
Perplexity is known for combining AI chat with live web results, making responses more accurate and up to date. By integrating this technology, Samsung hopes to fix long-standing criticism that Bixby lags behind rivals.
This move also aligns with Samsung’s broader Galaxy AI strategy announced earlier this year.
Why Samsung Chose Perplexity for Bixby
The decision for Samsung to use Perplexity to power its Bixby Assistant did not happen by accident. There are several strong reasons behind it:
1. Real-Time AI Search
Perplexity specializes in real-time, citation-based answers. This allows Bixby to provide more reliable and current information.
2. Better Natural Language Understanding
Users can ask complex questions and receive clear, human-like responses—something Bixby struggled with in the past.
3. Faster Responses
Samsung expects noticeable speed improvements once Perplexity is fully integrated.
How This Upgrade Changes Bixby
With Samsung to use Perplexity to power its Bixby Assistant, users can expect major improvements, including:
- Smarter voice and text conversations
- More accurate answers with sources
- Improved productivity commands
- Stronger integration with Samsung apps
Samsung wants Bixby to feel less like a basic assistant and more like a true AI companion.
Background: Bixby’s Struggles and Samsung’s AI Pivot
Bixby launched in 2017 as Samsung’s answer to Siri and Google Assistant. While it worked well with Samsung hardware, it failed to gain popularity due to limited intelligence and slow updates.
The announcement that Samsung to use Perplexity to power its Bixby Assistant reflects Samsung’s acknowledgment that modern AI requires specialized partners rather than in-house tools alone.
This strategy mirrors a wider trend where big tech firms collaborate with AI startups to stay competitive.
What This Means for Samsung Users
For Galaxy users, Samsung to use Perplexity to power its Bixby Assistant could finally make Bixby useful for everyday tasks like:
- Research and learning
- Travel planning
- Work-related questions
- Device automation
The upgrade is expected to roll out gradually through software updates.
Industry Reaction to Samsung Using Perplexity
Experts say the move could help Samsung close the gap with Apple and Google. Some analysts believe Samsung to use Perplexity to power its Bixby Assistant could set a new standard for AI assistants on Android devices.
However, success will depend on how deeply Perplexity is integrated and whether Samsung keeps improving Bixby long-term.
What’s Next After Samsung Uses Perplexity?
Samsung is reportedly exploring more AI partnerships. Future updates may bring deeper on-device AI, better privacy controls, and expanded language support.
If executed well, Samsung to use Perplexity to power its Bixby Assistant could mark a turning point for Samsung’s AI ambitions.
Final Thoughts
The announcement that Samsung to use Perplexity to power its Bixby Assistant is a bold and strategic move. By combining Samsung’s massive device ecosystem with Perplexity’s AI intelligence, Bixby may finally become a serious competitor in the AI assistant space.
For users, this means smarter answers, better conversations, and a more useful digital assistant.
