Samsung is poised to officially unveil its long-awaited XR headset—codenamed Project Moohan—at a Galaxy Unpacked event on September 29, 2025, in South Korea. The device is expected to enter limited pre-orders following the event, with availability beginning in South Korea around mid-October, and a broader global rollout later in the year.TechRadar
Specs, Pricing, and Availability
- Price Estimate: Between 2.5 to 4 million KRW (approximately $1,800 to $2,000 USD), making it more affordable than Apple’s Vision Pro.
- Korean Launch Date: Rounded to October 13, 2025, followed by staggered international availability.
- Production Volume: Estimated initial production run of 100,000 units, indicating a cautious market entry
What We Know About Project Moohan
- Platform & Hardware: Powered by Qualcomm’s Snapdragon XR2+ Gen 2 chip, it is expected to feature two micro-OLED displays and 12 onboard cameras for immersive mixed reality interaction.
- Software: Runs on Android XR, co-developed with Google to deliver an integrated AR, VR, and MR experience.
Strategic Significance for Samsung
This launch marks Samsung’s bold entry into the extended reality (XR) market—positioning Project Moohan as a serious alternative to established players like Apple’s Vision Pro, but with a comparative price advantage. It represents Samsung’s ambition to expand beyond smartphones into next-generation immersive computing.
