Royal Enfield has delivered an impressive performance during the recent festive period, registering its highest-ever two-month sales. The company sold 2,49,279 motorcycles in September-October 2025, marking a growth of 26 % year-on-year.
For example, in September 2025 alone, Royal Enfield sold 124,328 units, up 43 % compared to 86,978 units in September 2024.
What drove the surge?
- The growing popularity of its 350 cc-class motorcycles like the Hunter 350 and Meteor 350 helped shift younger buyers toward the brand.
- Strong performance of both domestic sales and exports: In October, domestic sales reached 116,844 units (up ~15 % YoY) while exports contributed 8,107 units.
- The festive buying mood in India combined with easier purchase channels and new model launches likely added momentum.
Background context
Royal Enfield has been steadily improving its volumes:
- In September 2025 it achieved its highest-ever monthly sales. Business Standard
- Its cumulative sales from April-October 2025 stood at 716,854 units, up 27 % over the previous year.
Implications
- The strong festive sales underline Royal Enfield’s continued leadership in the mid-size motorcycle segment in India.
- For investors and market watchers, these figures reinforce confidence in Royal Enfield’s brand strength, product strategy and growth potential in both domestic and export markets.
- For competitors, this signals heightened pressure in the 300-500 cc segment as younger riders shift to the brand.
Considerations & what to watch
- Though the festive period has delivered strong numbers, sustaining growth across the full year, especially in less peak months, will be key.
- Margins, input costs and dealer/distribution performance will matter for profitability despite volume growth.
- Export growth is promising, but maintaining competitiveness globally will require consistent execution.
- Supply-chain, inventory and delivery capability will be challenged when demand surges; fulfillment experience matters for brand loyalty.
Summary
Royal Enfield’s record festive sales – nearly a quarter-million motorcycles in two months and double-digit growth – reflect a strong up-cycle for the brand. Backed by new models, export traction and festive demand, the company is riding a favourable wave. The challenge now will be to maintain this momentum in the coming quarters.
