Reliance Consumer Products (RCPL), the FMCG arm of Reliance Retail Ventures, is reportedly in advanced discussions to acquire a majority stake in Shunya, a premium zero‑sugar functional drink brand owned by Baidyanath Group’s Naturedge Beverages. The acquisition aligns with RCPL’s ₹8,000 crore investment plan in the beverages sector to bolster its health-focused portfolio. mint
What Is Shunya?
- Naturedge Beverages, part of the Baidyanath Group, operates Shunya—a premium line of zero‑sugar, herb-infused fruit drinks in flavors such as Zesty Apple and Zesty Orange.
- The brand is positioned to cater to wellness-conscious consumers with healthy, modern beverage offerings.
Strategic Rationale Behind the Deal
1. Building a Health-Oriented Beverage Business
Reliance is strengthening its FMCG ecosystem by tapping into the rising demand for wellness beverages. Shunya fits well within this trend of functional, low-sugar offerings.
2. Scaling Niche Brands via Distribution Power
With deep distribution networks across urban and rural India, RCPL aims to accelerate Shunya’s reach and service offering across retail and online channels.
3. Portfolio Synergies with Existing Brands
Reliance Consumer Products is already expanding its beverage presence via acquisitions like Campa Cola and Sosyo—creating synergies across formulation and distribution expertise.
Broader FMCG Strategy & Industry Moves
- RCPL has previously acquired Campa Cola and formed a joint venture with Sosyo Hajoori Beverages to acquire 50% stake in the heritage regional brand.
- Earlier acquisitions such as Velvette for personal care and other niche brands indicate a clear ambition to build a comprehensive consumer goods ecosystem.
What This Means for the Market
- For Consumers: Greater access to zero-sugar, Ayurveda-inspired summer drinks over a wide retail footprint.
- For RCPL: Reinforces its commitment to becoming a major player in India’s beverage and wellness segments.
- For Industry Observers: Signals consolidation and premiumisation within the Indian FMCG landscape, with major players acquiring emerging wellness brands.
Summary Table
| Aspect | Details |
|---|---|
| Target Brand | Shunya (Naturedge Beverages, Baidyanath Group) |
| Product Profile | Functional fruit drinks; zero-sugar, herb-based |
| Deal Status | Advanced-stage acquisition talks |
| Strategic Investment | Part of ₹8,000 crore planned beverages investment |
| Synergies | Leverages RCPL’s FMCG distribution + beverage roadmap |
