Shark Tank India S2 exposure boosted D2C growth via data-driven personalization, science-backed formulations, pan-India reach.
IPO Overview: Dates, Price Band & Issue Size
- The Ravelcare IPO opens for subscription on 1 December 2025, and will close on 3 December 2025.
- The issue is a fresh issue — no offer for sale — raising a total of ₹24.10 crore via issuance of ~18.54 lakh shares. Business Standard
- The price band for the IPO is set at ₹123 to ₹130 per share.
- Minimum lot size is 1,000 shares. For retail investors, the minimum valid application would be 2,000 shares (i.e. two lots), which at upper band works out to ₹2,60,000.
- As per filings, after allotment (expected 4 Dec), listing on the BSE SME platform is planned for 8 December 2025.
🧴 About Ravelcare — What the Company Does
Ravelcare is a digital-first beauty and personal-care brand, offering a range of haircare, skincare, body-care and scalp-care products.
The company sells through its own direct-to-consumer channels as well as third-party ecommerce marketplaces, positioning it as a modern, scalable FMCG-BPC (Beauty & Personal Care) startup.
With the IPO proceeds, Ravelcare plans to invest in marketing & advertising to boost brand visibility, and set up a new manufacturing facility at Mauje-Peth in Amravati — part of its strategy to scale operations and improve supply-chain control.
✅ What Makes This IPO Interesting
- Growing BPC demand in India: As Indian consumers become more beauty- and wellness-conscious and online penetration increases, the BPC sector is seen as high-growth. Ravelcare — known via its earlier “Shark Tank” fame — is tapping this demand as a nimble, D2C-first brand.
- Small IPO size, manageable rating threshold: Given its modest issue size (₹24.10 crore) and clear price band, retail investors can evaluate it without need for large capital — ideal for smaller portfolios seeking exposure to consumer-brand growth.
- Fresh capital & manufacturing push: Funds raised are earmarked for brand-building and manufacturing setup — which could help improve margins, control supply, and support future growth beyond ecommerce.
⚠️ What to Watch — Risks and Considerations
- As a small-cap/SME IPO, risks include business scale, brand competition, and market volatility in the beauty sector. New cosmetics/ personal-care players enter frequently, and retention of customers will be key.
- The IPO valuations and listing outcome may depend heavily on subscription response — SME IPOs historically see variable listing performance, so investors should exercise caution.
- While aspirations for manufacturing and growth are outlined, execution risk remains — timely setup of facility, effective marketing, and regulatory & compliance pressures need to be managed carefully.
🔭 What to Watch Next
- Subscription numbers once IPO closes — will indicate demand and investor interest in BPC-SME space.
- Listing price vs issue price — early gains (or losses) will reflect market sentiment toward small-cap consumer stocks.
- Post-IPO performance: how Ravelcare uses funds, scales operations, and competes in a crowded BPC market.
- Broader trend: success or failure of this IPO may influence other SME / D2C brands eyeing public markets.
