Rapido enters the food delivery scene with Ownly, a new app launched in Bengaluru by late June/early July 2025. The platform promises zero commission for restaurants, flat delivery fees, and identical online and offline pricing, aiming to undercut market leaders like Swiggy and Zomato
What Is Ownly?
Ownly is Rapido’s dedicated food delivery platform integrated with its ride-hailing network of over 2 million two-wheeler riders. During the pilot, restaurants pay a fixed delivery fee—₹25 for orders under ₹400, ₹50 for higher orders—and customers pay no hidden charges, with menu prices kept uniform across channels
Commission and Pricing Model
- Zero commission model: no additional fees per order; revenue will come from a flat subscription once scaled business-standard
- Flat delivery fees: Restaurants cover delivery—₹25 (<₹400) or ₹50 (≥₹400), ensuring cost transparency
- Pricing parity: No packaging fees and same prices as dine-in
NRAI Partnership & Strategic Push
Rapido has teamed up with the National Restaurant Association of India (NRAI), representing over 50,000 eateries, ensuring broader restaurant adoption
An NRAI representative noted this model could halve total platform fees, benefiting small and independent restaurants
Competition and Market Response
- Swiggy CEO emphasizes the challenge, stating “it’s not easy” to enter the sector
- Analysts caution Ownly may struggle to break the stronghold of Zomato and Swiggy due to logistics complexity and margin pressures
Funding for Launch
Rapido secured ₹125 crore from Nexus Venture Partners ahead of Ownly’s launch to support operations and subsidies
Why This Matters
- Restaurants gain better margins and more control—flat fees, no surprise commissions.
- Consumers benefit from transparent pricing and no extra charges.
- Market disruption is possible as incumbents may need to rethink fee structures.
Conclusion
By launching Ownly—backed by a zero-commission model, transparent pricing, NRAI partnership, and existing delivery network—Rapido is making a bold push to reshape India’s food delivery landscape. Its success will depend on operational execution under demanding market conditions.
