As the festive shopping season approaches, quick-commerce platforms are pulling out all the stops. Industry insiders reveal that ad rates on these platforms have soared by 40–50%, with brands scrambling to boost visibility in crowded marketplaces. These platforms are also unveiling new premium ad formats—like checkout window banners aimed at driving last-minute impulse purchases—to sharpen their monetization strategy.
Why the Advertising Spike Matters
- High Demand, High Competition
The festive rush creates intense competition for consumer attention. As more D2C and brand advertisers flood quick-commerce platforms, ad slots become pricier and harder to secure. - New Ad Formats Capture Shoppers at Checkout
Innovations like payment-page banners—similar to supermarket checkout impulse displays—are now being deployed to prompt additional purchases at the final moment. - Festive Momentum Boosts Ad Effectiveness
Platforms are seeing higher conversion rates and engagement during the festive surge, encouraging brands to invest more aggressively in platform ads.
What Brands Should Know
| Opportunity | Actionable Insight |
|---|---|
| Rising ad rates (40–50%) | Evaluate and prioritize high-impact placements to get more value for your spend. |
| New checkout ads | Leverage impulse-buy formats to boost average order value during checkout. |
| Intense competition | Plan and optimize ad strategy early to secure premium visibility. |
