In a significant move for India’s burgeoning pet care market, Bengaluru-based startup Supertails announced on February 10, 2026, that it has raised $30 million (approx. ₹250 crore) in a Series C funding round.
The round was led by Venturi Partners, a consumer-focused growth equity firm, with participation from Nippon India Digital Innovation, Titan Capital, and existing investors including Fireside Ventures and RPSG Capital Ventures.
Supertails: Funding & Valuation Snapshot
This latest infusion brings the company’s total funding to approximately $51 million since its inception in 2021.
| Metric | Details (as of Feb 2026) |
| Funding Amount | $30 Million (Series C) |
| Lead Investor | Venturi Partners |
| Post-Money Valuation | Approx. $130 Million (₹1,090 crore) |
| Target Revenue (ARR) | ₹1,000 Crore within 36 months |
| Current Growth | 60–70% Year-on-Year |
Strategic Roadmap: The “Full-Stack” Pivot
Supertails is moving beyond being just an e-commerce site for pet food. The fresh capital is earmarked for building an end-to-end “pet parenting” ecosystem:
1. Rapid Offline Expansion (Clinics)
The company currently operates four 24-hour veterinary clinics in Bengaluru. It plans to scale this to 15 clinics in the next six months and targets a nationwide network of 100+ clinics within five years.
2. Quick-Commerce & Dark Stores
As pet care becomes a breakout category in quick commerce, Supertails is doubling down on speed.
- 30-Minute Delivery: Already live in Bengaluru and Mumbai.
- Dark Store Network: Scaling from current levels to 60 dark stores across Delhi, Mumbai, and Bengaluru by the end of March 2026.
3. Personalized Healthcare
With a network of over 100 veterinarians, the startup is enhancing its digital platform to offer life-stage-specific guidance, utilizing AI and data to provide personalized nutrition and health plans for each pet.
The Market Opportunity: Ownership to “Parenting”
The investment highlights a major demographic shift in India. The “Double Income No Kids” (DINK) and nuclear family segments are increasingly treating pets as integral family members, driving monthly expenses for high-quality food and medical care to between ₹5,000 and ₹15,000 per pet.
The Competitive Landscape
Supertails is positioning itself as a trust-based alternative to giants like Reliance and Nestlé by linking its medical services (vets and clinics) directly to its commerce engine. This “full-stack” approach mirrors the success of global leaders like Chewy, focusing on high customer retention rather than just one-off transactions.
Financial Performance (FY25)
- Revenue: Increased to ₹108.26 crore (up from ₹64.63 crore in FY24).
- Net Loss: Stood at ₹52.47 crore, reflecting heavy investment in customer acquisition and the new physical clinic infrastructure.
