Peeko, a Bengaluru-based quick-commerce startup focused exclusively on babycare products, has successfully raised $3.2 million in a seed funding round led by Stellaris Venture Partners. The round also saw participation from angel investors, including Maninder Gulati (ex-OYO), Titan Capital’s Kunal Bahl and Rohit Bansal, Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures)
What Sets Peeko Apart in Quick-Commerce
1. 60-Minute Delivery Dedicated to Babycare Needs
Peeko has built a vertical quick-commerce model tailored to deliver a wide range of babycare products—apparel, diapers, toys, accessories—within 30 to 60 minutes, a stark contrast to the 2–3 day delivery norm
2. Niche Focus, High Repeat Value
The babycare segment is highly frequent in consumption, has a high average order value, and demands curated offerings—areas where Peeko is emphasizing quality and reliability
3. Dark Store Infrastructure and Own Supply Chain
Peeko is operating from a 4,000 sq. ft. dark store, currently live in just 10 pincodes in Bengaluru, with plans to scale both the infrastructure and its service reach
Industry Context: Vertical Models Gain Traction
Vertical quick commerce models, such as Peeko’s, are emerging as preferred alternatives among investors looking to escape the cluttered horizontal space of players like Blinkit or Zepto. These niche plays often provide better economics and tighter customer alignment
In the babycare category, generic dark stores struggle with SKU diversity and margin pressures, making Peeko’s approach more defensible, according to Stellaris Venture Partners
Expansion Roadmap & Strategic Focus
| Strategy Focus | Detail |
|---|---|
| App Launch | Expected in September; currently servicing via existing infrastructure |
| Geographic Scaling | Start in Bengaluru; then expand to other key metros |
| Innovations Under Testing | Building curated assortment, supply chain efficiencies, and exploring “try-and-buy” experiences for apparel delivery—an experiment with no precedent currently Moneycontrol |
Why This Matters
Peeko’s funding validates the growing investor interest in specialized quick-commerce startups addressing unmet vertical needs. With credible founding teams (IIT alumni with experience at Leap and OYO), a tight regional playbook, and an end-to-end model, Peeko is well-positioned to scale fast in this niche sector.
