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Patreon Introduces Flat 10% Commission for New Creators from August

Starting August 5, 2025, Patreon will simplify its pricing for new creators with a flat 10% platform fee, merging its Pro (8%) and Premium (12%) tiers into a single “Standard” plan

✅ Key Changes

  • One-tier pricing: New creators launching pages after August 4, 2025 will pay 10% of earnings as the base platform fee
  • Legacy plans preserved: Creators with pages published by that date keep current rates (8% or 12%) as long as the page remains published s
  • Merch add-on: To retain merchandise tools, an additional 3% applies, totaling 13% for those opting in
  • Enhanced features included: Coaching, team accounts, and support—once reserved for Premium—now part of the base plan
  • Updated video policy: Video hosting shifts from lifetime limits to 100 hours per month for eligible creators

💡 Why Patreon Is Changing

Since its last fee reset in 2019, Patreon has evolved from pure membership management to a more robust platform, offering video hosting, community chat, livestreaming, and digital goods—all now core features techcrunch

The move to a unified 10% fee reflects this transformation and aims to simplify choice for creators. Patent notes: “expanded beyond just payments to include media hosting, community, and discovery”—and now adjusts pricing to sustain future investments


🔍 Who This Affects

CreatorsCommission After August 4, 2025
New creators10% (with optional 3% merch add-on)
Pro legacy8% (no change)
Premium legacyDrops to 11% (if merch retained) or 8% without merch

Existing creators need not act—unless they unpublish their page, which triggers migration to new rates


🗓️ Timeline & Next Steps

  • June 16, 2025: Announcement made.
  • August 4, 2025: Final day to lock in legacy rates.
  • August 5, 2025: New standard 10% plan becomes mandatory for new pages.
  • Summer 2025: Updated video allowances come into effect.

Final Thoughts

Patreon’s shift to a flat 10% commission for new creators ushers in pricing simplification and broader feature access. While existing creators retain legacy tiers, new entrants should assess the impact of the merch add-on. This change supports Patreon’s evolution and continued investment in its creator ecosystem.

Let me know if you’d like a condensed version for creators or an investor-focused brief!

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