U.S.-based pizza giant Papa John’s International is planning to re-enter the Indian market in October 2025, after exiting in 2017 due to underperformance. This time, the company has partnered with Pulsar Capital and UAE-based PJP Investments Group as master franchisees to drive its comeback. Their plan: open 650 stores by 2035. The pilot launch will kick off in Bengaluru.
Why India Matters Again for Papa John’s
- Long-Term Commitment
Papa John’s is making a confident push into India, viewing it as a high-potential but under-penetrated market—echoing the approach of consumer giants like Hindustan Unilever and Heineken. - Localized Strategy
Learning from its earlier exit, the brand intends to tailor its menu and operations to Indian tastes, much like other international chains that have flourished by adapting (e.g., Domino’s, KFC). - Competitive Landscape
Re-entry places Papa John’s in direct competition with established players like Domino’s (over 2,200 outlets) and Pizza Hut (around 950 stores)—alongside niche chains like Pizza Bakery and PizzaExpress.
Expansion Roadmap & Strategy
Timeline Overview
| Year | Milestone |
|---|---|
| 2025⁻2026 | First store opens in Bengaluru, initial rollout in South India |
| 2026–2035 | Gradual national scale-up to reach 650 stores |
Strategic Elements
- Joint Master Franchising
Collaboration with Pulsar Capital and PJP Investments brings local market know-how and operational strength.Reuters - Measured Expansion Approach
Unlike aggressive rollouts, Papa John’s plans a thoughtful, phased growth, starting in metros and later targeting tier-II and III cities.
Why This Move Matters
This comeback is significant for several reasons:
- Reboot of a Global Brand
After an earlier failed attempt, Papa John’s is demonstrating renewed confidence in its ability to meet Indian consumer demands. - Growth Amid Slowdown
Despite sluggish discretionary spending and intense competition, the brand believes in India’s long-term dining-out cultural shift. - Market Re-Competition
With strong local players already entrenched, Papa John’s re-entry adds fresh dynamism to India’s quick-serve pizza space. - Consumer Choice Expansion
More players typically mean better menu quality, value additions, and promotional diversity for Indian pizza lovers.
