Paisabazaar, India’s largest digital credit marketplace and free credit score platform, has launched its first-ever physical store in Gurugram, marking a major shift toward offline customer engagement. The launch took place on September 1, 2025, signaling the brand’s expansion into brick-and-mortar services. The Times of India
A Broad Plan for Pan-India Reach
This debut store is just the beginning: Paisabazaar has revealed plans to open 100 more outlets across key metropolitan areas such as Mumbai, Delhi/NCR, Bengaluru, Chennai, Hyderabad, and other major cities. In the near term, two additional branches are set to debut in Delhi and Noida.
Goals of the Hybrid Model
The new offline touchpoints aim to bridge the gap between the digital and physical spheres of finance. Customers—especially those less comfortable with online tools—will receive personalized guidance on options like business loans, personal loans, home loans, and credit cards. These stores also promise expert assistance to help individuals strengthen their credit profiles.
Santosh Agarwal, CEO of Paisabazaar, emphasized that the stores combine the “comfort of physical interaction” with “technology-led seamless experience,” aligning with the firm’s vision of making credit accessible to all Indians in a transparent manner.
Strategic and Social Significance
- Building consumer trust: A physical presence helps deepen customer confidence in the brand, especially in the underserved segments.
- Hybrid distribution model: This move reflects Paisabazaar’s intent to leverage both digital and physical channels to scale effectively and inclusively.
