In June 2025, Ola Electric’s electric scooter market share in India slid dramatically to 19%, down from 46% a year ago, as legacy manufacturers TVS Motor and Bajaj Auto grabbed the top two positions. This latest dip underlines evolving consumer preferences and rising competition in the electric two-wheeler market. Ola Electric market share June highlights a significant shift.
🔢 June 2025 Market Overview
- Ola Electric sold 20,189 units, a 45% year-on-year decline, slipping to a 19% market share
- TVS Motor led with 25,274 units (24%), while Bajaj Auto sold 23,004 units (22%)—firmly occupying the top two slots .
- Ather Energy and Hero MotoCorp followed, with 14% and 7% shares respectively
🚦 Key Factors Behind the Shift
- Legacy Brands Scaling Fast
TVS and Bajaj posted major YoY growth—TVS (+80%), Bajaj (+154%)—through established dealer networks and aggressive EV line-ups - Ola’s Loss of First-Mover Advantage
Once dominant, Ola’s volumes have dropped significantly despite MoM improvements, struggling to regain footing amid fierce competition - Declining Revenue & Profitability Issues
Ola’s FY25 revenue declined ~9% to ₹4,645 Cr, with losses widening to ₹2,276 Cr. Manufacturing lower-priced models squeezed margins despite high volumes indianexpress - Weak Investor Confidence
The stock dropped over 50% in 6 months, now trading between ₹42–43—touching near all-time lows—fueled by falling market share, bleak earnings, and subsidy investigations
🧭 What This Means
- Market Realignment: The electric two-wheeler race is shifting toward established OEMs who leverage stronger distribution, proven products, and better service networks.
- Ola’s Strategy Imperative: Under pressure to rebuild market share and restore margins, Ola has launched cost optimization (Project Lakshya) and expansion (Project Vistaar) initiatives to regain momentum
- Investor and Consumer Watch: Confidence depends on whether Ola can stabilize registration issues, win back customers, and execute turnaround strategies.
✅ Summary
With June trailing sales and only 19% market share, Ola Electric is at a critical juncture. Classic scooter brands like TVS and Bajaj now dominate the EV two-wheeler scene. Ola’s challenge is clear: reignite growth, sharpen product competitiveness, and win back customers to regain its leadership. Ola Electric’s June market share drop is a wake-up call in a rapidly maturing EV market.
