According to the most recent data from the vehicle-registration portal, Ola Electric’s share of India’s electric scooter market fell to 7.2%, marking a steep fall from its earlier dominance
This slump coincided with a dramatic drop in its scooter registrations — in November 2025, Ola reportedly sold only 7,383 units up to the 27th, making it the lowest monthly volume in nearly three years.
As a result, Ola Electric slipped from its earlier top-spot position to fifth place among electric two-wheeler makers in India.
🔍 What’s Causing the Decline
Several interlinked factors appear to be driving Ola’s shrinking market share:
- Declining retail registrations: The collapse in monthly registrations suggests falling demand or supply-side delays, including possible delays in delivery or registration backlog. The Financial Express
- Rising competition from legacy OEMs: Traditional two-wheeler giants — such as TVS Motor Company and Bajaj Auto — have ramped up their electric scooter offerings, backed by large sales networks and better consumer trust.
- Shift in consumer preference: Buyers may be gravitating toward more established brands, proven after-sales support, or better price-performance ratio — putting pressure on EV-first startups.
- Operational and sales-reporting issues: Earlier in 2025, there have been regulatory scrutiny and questions around sales vs registrations mismatch — which may have dented consumer confidence in Ola’s delivery and support systems.
🌐 What the Drop Means for Ola Electric & the EV Market
For Ola Electric
- Reduced sales momentum and lower market share — this could hit revenues, profitability, and investor confidence.
- Urgent need to re-evaluate strategy — perhaps diversify product lineup, improve supply & delivery, and strengthen after-sales support to regain market share.
- Risk of long-term brand erosion if rivals continue to gain ground without counter-measures.
For Consumers & Competitors
- Enlarging choice — with more options from TVS, Bajaj, and other manufacturers, buyers may benefit from better pricing, wider service networks, and improved trust.
- Market stabilization — as EV adoption becomes more mainstream, consumers may prefer legacy manufacturers transitioning to EVs instead of newer startups.
- Faster EV adoption across segments — competition may trigger more aggressive product launches, discounts, and feature-rich offerings.
✅ What to Watch Next
- Monthly registration data — whether the downward trend reverses or continues. Consistent low sales could further erode Ola’s share.
- New launches & product pipeline — whether Ola launches competitive models or corrects past supply/quality issues.
- Regulatory developments — resolution of any pending investigations or certification issues could influence buyer confidence.
- Actions by competitors — if TVS, Bajaj or others continue aggressive EV rollouts, Ola may find it difficult to reclaim lost share.
