The Microsoft Copilot team has expanded the AI assistant’s capabilities by introducing a full-fledged shopping feature — now integrated into Microsoft Edge and the standalone Copilot app
With this update, Copilot can now help users:
- Compare prices across different online retailers
- Track price history and alert users when a product goes on sale or drops in price.
- Provide product-insights and review summaries to help buyers make informed decisions.
- Show cashback and savings offers when shopping through supported retailers
Essentially, Copilot can now act as a kind of “AI-powered personal shopper” — all from within your browser, without needing to switch between multiple tabs or apps.
Why This Matters — Shopping Made Smarter
🛒 Seamless Shopping, Faster Decisions
Instead of manually hunting across sites, comparing prices, and checking reviews — Copilot automates that work. This reduces friction and makes online shopping faster and more efficient.
🔎 Better Deals & Informed Purchases
With price-tracking and price-history tools, users can wait for the best time to buy — potentially saving money. Product insights and review summaries help ensure what you’re buying meets your needs.
💡 Useful for Holiday & Gift Shopping
With the holiday season nearing, Copilot’s new shopping tools could help users make smarter gift buys — tracking deals, comparing options, and getting quickest access to sales or discounts.
📈 Stronger Role for AI in Everyday Tasks
This move shows how AI assistants are evolving — from productivity or content tools to practical, real-world helpers that cover everyday user needs like shopping.
How to Use Copilot Shopping (Right Now)
- Open Microsoft Edge (or Copilot app) and click the Copilot icon/side-pane — shopping tools are now integrated there.
- On a product page of a supported retailer, ask Copilot to compare prices, show price history, check for discounts or cashback, or get product insights
- You can also enable price-tracking to get alerts when the price drops for products you’re interested in.
Note: Feature availability may vary by region and retailer.
What to Watch: Benefits — and What May Be Limited
Potential Benefits:
- Time-saving and convenience — fewer tabs, less manual research.
- Smart savings — spot better deals, catch sales, avoid overpaying.
- Better product decisions — reviews, comparisons, and price history in one place.
Possible Limitations:
- Not all retailers or markets support every feature (cashback, price-tracking, etc.).
- Prices and availability could change — users should double-check before buying.
Why This Is Big — For Users, Retailers, and the Future of E-Commerce
This update signals a shift: AI assistants like Copilot aren’t just for productivity or research — they’re becoming central to e-commerce and shopping workflows. For users, that means simpler, smarter shopping. For retailers, this could mean more competition and pressure to stay competitive on price, reviews, and availability.
If widely adopted, such AI-powered shopping assistants could reshape how we browse, compare, and buy online — making “price-shopping” automatic, seamless, and accessible.
