Meta is planning to unveil its first pair of AR glasses with a heads-up display—internally codenamed Hypernova—in September 2025. Initial projections had estimated a launch price north of $1,000 (even up to $1,400). However, according to Bloomberg reporter Mark Gurman, Meta has decided to start pricing the device at around $800.
Why the Price Was Lowered
To boost early adoption, Meta is reportedly accepting thinner profit margins, enabling it to offer Hypernova at a more accessible price point. Extras such as designer frames or prescription lenses are expected to increase the final cost.India Today
What to Expect from Hypernova
- Display: A small HUD located in the lower-right quadrant of the right lens—ideal for notifications, maps, and mini apps.
- Control Method: Included sEMG neural wristband interprets finger gestures for intuitive, hands-free interaction.
- Weight: Approximately 70 grams—slightly heavier than the Ray-Ban Meta glasses (about 50g), due to the embedded display.
Launch Timing and Outlook
Meta is expected to officially launch Hypernova at its Meta Connect event in mid-September 2025, with pre-orders possibly opening in October. This positions the product as a mid-tier device—more affordable than previous speculations but still accessible to mainstream consumers.
Why This Is Significant
| Aspect | Implication |
|---|---|
| Pricing Strategy | Starting at $800, Meta lowers the barrier for broader AR adoption. |
| Design Approach | Monocular HUD offers glanceable info without heavy form factor. |
| Gesture Controls | Neural wristband provides user-friendly interaction without touch. |
| Market Positioning | Sits between basic smart glasses and high-end AR headsets like Vision Pro. |
Conclusion
Meta’s Hypernova AR glasses represent an exciting step into mainstream augmented reality. With a September launch and a more affordable starting price around $800, Meta is aiming to make AR technology accessible to a wider audience. The device’s innovative HUD display and neural wristband controls add promise, as Meta seeks to define the next wave of wearables—without breaking the bank.
