During the Mega Blockbuster Sale 2025, Meesho says it registered around 206 crore customer visits.
- Shoppers reportedly spent over 117 million hours on the platform during the event.
- Prepaid transactions jumped by ~57% year-on-year.
- During peak times, Meesho’s systems handled up to 52,000 active users per minute.
- New supply and seller metrics: nearly 4.6 crore new products listed, ~49,000 new sellers joined, and overall seller participation rose ~57% YoY.
- In terms of reach, ~2 crore app downloads occurred during the sale, and ~45% of customers came from tier-4+ towns
Interpreting the Claim: What It Suggests
- If accurate, 206 crore visits is an enormous figure — it reflects very high repeat usage, deep engagement, or an extremely large user base.
- The 117 million hours spent metric underscores not just clicks or footfall but meaningful dwell time, which suggests people browsed, compared, and interacted over extended sessions.
- The growth in prepaid transactions, new sellers, and product listings suggests both demand-side and supply-side expansion during the event.
- The inclusion of tier-4+ towns at ~45% indicates Meesho is pushing deeper into India’s hinterlands, not just major urban centers.
Possible Skepticism, Considerations & Questions
- Counting methodology: How does Meesho define a “visit”? Does it count app opens, refreshes, or multiple visits by the same user?
- Bots, loops, refreshes: Some visits might come from repeated refreshes or automated bots — platforms often face this challenge.
- Unique vs total visits: The number is likely a sum of all visit instances, not unique users.
- Sustainability: High engagement in a festival sale is one thing — maintaining that momentum post-sale is harder.
- Comparisons with peers: How do these numbers stack up against Flipkart Big Billion Days, Amazon Great Indian Festival, or other marketplaces’ festive numbers?
