In Fiscal Year 2025, KFC India saw average daily sales (ADS) per store drop to ₹98,000, down from ₹104,000 in FY 24—a 5.8% year-on-year decline
Behind the Numbers
The revenue decline comes amid a challenging environment with soft consumer demand and macroeconomic pressures impacting discretionary spending. Despite the dip in ADS, the overall business remained resilient thanks to an expanding footprint and strategic initiatives Business Standard
Operational Highlights
- Store Expansion: Devyani International, KFC’s franchisee, added 100 new stores in FY 25, bringing its total KFC network to 696 outlets
- Revenue Growth: KFC India’s revenue climbed 6.6% year-on-year, reaching ₹2,179 crore
- Profit Trends: While ADS fell, brand contribution margins held steady in the range of 16–17%, reflecting healthy operational efficiency
What’s Next for KFC India?
Management anticipates a recovery in ADS back toward ₹100,000–₹105,000 as markets normalize—especially as regions impacted by disruptions (like certain states) recover
To counter the current slowdown, KFC India is also pushing a Gen Z-focused strategy, featuring engaging digital campaigns, influencer tie-ups, and innovative menu items tailored to younger consumers
Summary Table
| Metric | FY 24 | FY 25 | Change |
|---|---|---|---|
| Average Daily Sales per Store | ₹104,000 | ₹98,000 | –5.8% YoY |
| Total KFC Stores (India) | 596 (approx.) | 696 | +100 stores |
| Revenue (KFC India) | — | ₹2,179 crore | +6.6% YoY Growth |
| Brand Contribution Margin | — | 16–17% | Stable |
