Reliance Jio has officially announced the launch of RIYA, a new voice search assistant for JioStar, at its 48th Annual General Meeting (AGM) held on August 29, 2025. Designed with AI-powered intelligence, RIYA aims to transform how users discover and watch content on JioStar, India’s rapidly growing streaming platform.
Why the RIYA Voice Assistant Launch Matters
The RIYA voice assistant launch is a big step forward for JioStar. With millions of users facing endless scrolling and searching across thousands of titles, RIYA makes the process as simple as asking a question. Instead of typing or browsing menus, viewers can now say, “Show me comedies released in 2023” or “Find the latest cricket highlights”, and RIYA instantly delivers results.
This AI-driven approach brings JioStar in line with global tech leaders who are using natural voice interfaces to enhance digital experiences.
Key Features of RIYA Voice Assistant
- Natural Voice Search – RIYA understands everyday language, making it easy for users of all ages.
- Smart Content Discovery – It can search by genre, release year, actors, or even specific episodes.
- Faster Navigation – Eliminates the need for endless scrolling through menus.
- Seamless Integration – Works across JioStar’s massive library of shows, movies, and sports content.
RIYA in JioStar’s AI Ecosystem
The launch of RIYA is part of Jio’s wider AI expansion, which also includes:
- Voice Print for real-time dubbing in regional languages.
- JioLenZ for personalized overlays and interactive viewing.
- MaxView 3.0 for immersive sports experiences with multi-angle streaming.
Together, these AI tools aim to make JioStar a smarter, user-friendly, and personalized streaming platform.
Market Impact & User Reach
JioStar has quickly become a global streaming giant with:
- 600 million total users within three months of launch.
- 300 million paid subscribers.
- 75 million connected TV users.
- 320,000+ hours of content, growing by 30,000+ hours every year.
With such scale, the RIYA voice assistant launch is expected to significantly boost user engagement and retention.
Conclusion
The Jio RIYA voice search assistant for JioStar marks a major milestone in India’s digital entertainment industry. By making content discovery as easy as speaking, Jio is reshaping how audiences interact with streaming services. With its massive subscriber base and innovative AI tools, JioStar is set to compete head-to-head with global OTT giants.
