Jeff Bezos sells Amazon stock worth $737 million in June 2025. This move comes under a pre‑planned trading strategy called Rule 10b5‑1, giving investors something to watch closely. Let’s break down why this happened, what it means, and why the market is watching Bezos’s next steps.
📊 Jeff Bezos Sells Amazon Stock: The Numbers
In late June 2025, Jeff Bezos sold about 3.3 million Amazon shares at an average price of $221.56 each
- Total proceeds: $736.7 million
- Most shares (worth $686.3 million) were sold on June 27, the same day Bezos married Lauren Sánchez.
- The sales were done under a 10b5‑1 trading plan, which allows planned selling without insider trading concerns.
Even after this big sale, Bezos still owns about 905 million Amazon shares
📅 Why Did Jeff Bezos Sell Amazon Stock Now?
Bezos set up this sale months ago. In March 2025, he created a 10b5‑1 plan to sell up to 25 million shares by May 2026.
This helps him:
- Fund new projects like Blue Origin (his space company)
- Support donations and charities
- Keep his selling transparent and legal
In 2024, Bezos sold nearly $5 billion in Amazon stock. Earlier in 2025, he also donated Amazon shares worth over $190 million Business Insider
📈 Impact: Should Investors Worry When Jeff Bezos Sells Amazon Stock?
Some investors get nervous when a founder sells shares. But because this was:
✅ Pre‑planned
✅ Transparent
✅ Part of a long‑term strategy
…it may not mean Bezos has lost confidence in Amazon.
Plus, Amazon’s stock is up about 8% since the plan was announced
🔍 What Happens Next?
Bezos still has about 21.7 million shares left to sell under this trading plan.
Investors will keep watching:
- More sales disclosures over the next year
- How Amazon stock reacts
- If Bezos makes large donations or new investments
With Amazon’s strong growth in AI, e‑commerce, and cloud services, experts say these sales may just be Bezos diversifying his wealth, not leaving the company.
📝 Quick Facts Table
| Item | Details |
|---|---|
| Focus Keyword | Jeff Bezos sells Amazon stock |
| Amount sold | 3.3 million shares |
| Total proceeds | ~$736.7 million |
| Sale dates | June 27 & June 30, 2025 |
| Average price | ~$221.56 per share |
| Still owns | ~905 million Amazon shares |
| Trading plan | Up to 25 million shares through May 2026 |
✅ Conclusion
The news that Jeff Bezos sells Amazon stock worth $737 million may sound big, but it’s part of a well‑planned, legal move. Investors should watch for further sales and new projects Bezos might fund—but it doesn’t look like he’s losing faith in Amazon itself.
