Apple has officially announced its highly anticipated fall product unveiling event, labeled the “Awe Dropping” showcase, set for September 9, 2025, at 10 a.m. Pacific Time (1 p.m. ET) at the Steve Jobs Theater, Apple Park.
The event is expected to stream on Apple’s website, Apple TV app, and likely YouTube for global viewers.
What to Expect: Product Lineup
- iPhone 17 Series:
- New iPhone 17, 17 Pro, 17 Pro Max, and an ultra-thin iPhone 17 Air, rumored to be as slim as 5.5 mm—possibly Apple’s thinnest iPhone yet.
- The lineup is expected to include upgraded A19 and A19 Pro chips, revamped camera bars, 120Hz ProMotion displays, and possibly reverse wireless charging for Pro models.
- Apple Watch:
- Launch of Series 11, Watch Ultra 3, and Watch SE 3, featuring new health sensors, lighter designs, and satellite connectivity
- AirPods Pro 3:
- Expected to debut with enhanced features such as heart-rate tracking, temperature sensors, gesture controls, and revamped H3 chip
- Other Product Updates:
- Possible introductions of HomePod mini refresh and sources suggest Apple TV 4K update. Software timelines for iOS 26, iPadOS 26, and macOS Tahoe may also be addressed.
Timeline at a Glance
| Timeline | Details |
|---|---|
| Event Date | September 9, 2025, at Apple Park |
| Preorders | Likely open around September 12 |
| Retail Launch | Expected September 19 across global markets |
This schedule aligns with Apple’s historical launch cadence and reflects past patterns from previous iPhone releases
Why This Matters
This launch could mark one of Apple’s most significant redesigns in recent years—bringing an ultra-slim iPhone aesthetics, advanced chipsets, and expansive ecosystem updates to both hardware and software. With rising competition in the smartphone space, Apple’s new direction could set the tone for innovation through 2026 and beyond.
