Instagram has begun rolling out a new Auto Scroll feature specifically for Reels. Once enabled from the three‑dot menu on any Reel, the app will automatically scroll to the next video once the current one finishes—eliminating the need for manual swiping. The option is currently in testing with a limited user group, and Instagram has not yet made a general release announcement.
✅ 5 Reasons to Watch
1. Hands‑Free Reels Viewing
The feature enables users to binge-watch Reels continuously without touching the screen—a convenience for multitasking or relaxed browsing.
2. Mixed Reactions from Users
Some users welcomed the ease—others reacted with humorous complaints about increased screen time and loss of control:
3. Improved Engagement for Creators
Continuous autoplay may boost total views and duration—benefiting creators and platforms aiming for increased metrics
4. Addiction Concerns
Critics warn the feature makes content consumption more passive and harder to stop, heightening the risk of “doomscrolling” loops.
5. Toggle Control
The feature appears as an optional switch within Reels—users can enable or disable Auto Scroll via the Reel’s three‑dot menu.
✅ How to Use—or Turn Off—Auto Scroll
- Enable from Reels menu: Tap the “three‑dot” menu on a Reel and select Auto Scroll to toggle it on or off
- No global disable yet: There’s no account-wide setting yet—if unwanted, users must avoid enabling directly.
- Workarounds: Some users opt for Data Saver mode or use Instagram’s web version to reduce autoplay behavior.
🔮 What Comes Next?
- Wider rollout expected: If testing is successful, Instagram may roll out Auto Scroll to all Reels users globally.
- Potential settings addition: Users may gain control over autoplay timing or opt-out options in future updates.
- Regulatory attention: As digital fatigue concerns grow, regulators may push for built-in controls on endless scrolling features.
📝 Final Take
Instagram’s Auto Scroll feature marks a significant shift in Reels consumption—ushering in a hands‑free, autoplay model that amplifies engagement while also raising concerns about screen time and user control. With mixed reactions and limited availability, it remains to be seen how broadly the feature will expand—and whether Instagram will offer more granular user control.
