Union Commerce and Industry Minister Piyush Goyal officially launched the revamped Export Promotion Mission (EPM) with a total outlay of ₹25,060 crore.
Originally announced in the Union Budget 2025–26, the mission is a six-year flagship program (FY 2025–26 to FY 2030–31) designed to consolidate fragmented export schemes into a single, digitally driven framework. The launch specifically introduced seven new interventions aimed at empowering MSMEs and e-commerce exporters.
The Two Pillars of EPM
The mission is structured into two distinct sub-schemes that address both financial and operational bottlenecks for Indian exporters.
| Sub-Scheme | Outlay | Focus Area |
| Niryat Protsahan | ₹10,401 Crore | Financial Enablers: Interest subvention, export factoring, credit guarantees, and e-commerce credit facilities. |
| Niryat Disha | ₹14,659 Crore | Non-Financial Enablers: Branding, warehousing, logistics reimbursements, quality certification, and trade fairs. |
Seven New Key Interventions
The February 20 launch operationalized the final tranches of the mission, bringing 10 out of 11 proposed components online.
- Direct E-Commerce Credit: Offers up to ₹50 lakh with a 90% guarantee to help small digital sellers access capital.
- Overseas Inventory Credit: Support up to ₹5 crore with a 75% guarantee and 2.75% interest subvention for maintaining stock in foreign warehouses.
- Export Factoring: Provides a 2.75% interest subvention on factoring costs, allowing MSMEs to convert invoices into immediate cash (capped at ₹50 lakh/year).
- TRACE (Compliance Support): Reimburses 60–75% of testing and certification costs (up to ₹25 lakh/year) to help products meet international standards.
- FLOW (Logistics & Warehousing): Provides 30% support for setting up or using overseas warehouses and e-commerce fulfillment hubs.
- LIFT (Regional Freight): Reimburses up to 30% of freight expenses (up to ₹20 lakh/year) for exporters in Northeast and hilly regions.
- INSIGHT (Trade Intelligence): Financial aid covering 50–100% of costs for market research and trade data analysis.
Strategic Rationale
The mission is a response to evolving global trade challenges, specifically targeting sectors that may face higher tariffs or logistical disadvantages.
- Target Sectors: Priority is given to labor-intensive industries: Textiles, Leather, Gems & Jewellery, Engineering Goods, and Marine Products.
- Unified Digital Interface: Replaces multiple manual processes with a single window through the DGFT (Directorate General of Foreign Trade) to reduce transaction costs and delays.
- Global Ambition: The mission is a core part of India’s target to reach $2 trillion in exports by 2030.
“Inclusive growth and social justice can only be achieved when small businesses and entrepreneurs at the grassroots level are empowered to access global markets.” — Piyush Goyal, Minister of Commerce and Industry.
