Google has confirmed its Made by Google hardware event will take place on August 20, 2025, in New York City, starting at 1 p.m. ET / 10 a.m. PT, and streamed live on YouTube. The main attraction: the debut of the Pixel 10 series—marking a full lineup release.
📱 Pixel 10 Series Lineup
Google is expected to launch four devices:
- Pixel 10 (base model)
- Pixel 10 Pro
- Pixel 10 Pro XL
- Pixel 10 Pro Fold (its new foldable flagship)
⚙️ Tech & Hardware Upgrades
1. Tensor G5 Chip by TSMC
The lineup debuts Google’s in-house Tensor G5 SoC, now produced by TSMC, promising improved performance, energy efficiency, and thermal management. Android Central
2. Camera & Display Enhancements
- Pixel 10 gains a third telephoto lens—previously limited to Pro models.
- High-end Pro variants offer 6.8″ OLED (Pro XL), up to 3,000 nits brightness, and refined PWM dimming controls.
3. Bigger Batteries & Faster Charging
- Pro XL features a 5,200 mAh battery and faster 39 W charging (vs 29 W earlier).
- The Pro Fold carries a 5,015 mAh battery, Qi2 wireless support, and robust weatherproofing (IP68 rating).
4. AI & Software Focus
All models run Android 16 QPR1 with Material 3 Expressive UI, plus AI-centric photo editing and task-based enhancements.
5. Competitive Pricing Strategy
Rumors point to existing MSRP for base/Pro models, a $100 increase for Pro XL, and a $200 price drop for the Pro Fold—helping lineup competitiveness.
🔍 What to Watch
- Pre-orders & Availability: Likely to begin shortly after the August 20 event, with in-store arrival around August 28.
- Foldable Segment Contest: The Pro Fold could stand out with IP68 and enhanced foldable strategy.
- AI Differentiation: Key uplifts lie in Google’s AI integrations—Tensor G5, software tools, generative edits.
✅ Final Take
With the August 20 launch, Google is set to reveal a full Pixel 10 lineup that refines hardware and leans heavily on AI enhancements. Watchlist features include the new Tensor G5, flagship Pro XL & Fold models, and camera upgrades—all wrapped in Google’s early-AI user strategy.
