A recent study by consultancy Public First shows that Google Play and Android collectively generated around ₹4 lakh crore in revenue for app developers and the broader Indian economy in 2024, marking a major milestone in the country’s digital transformation
🔍 Key Highlights
- Massive Revenue Impact: App publishers, developers, and related services earned approximately ₹4 lakh crore in 2024 alone
- Employment Explosion: The ecosystem supported over 35 lakh jobs—both directly and indirectly—across sectors like app development, marketing, and analytics
- Developer Community: With more than 1 million active app developers, India ranks as the second-largest Google Play developer hub in the world
- Global Reach: Around 79% of Indian developers reach overseas users, contributing to 120 crore international app downloads, out of ~720 crore total app installs Hindustan Times
- Driving Digital Growth: The widespread adoption of affordable smartphones and cheap data services has accelerated India’s emergence as a leading digital economy
🧭 Why This Matters
- Economic Engine: The app ecosystem is now a critical contributor to India’s GDP, fueling growth across startups and regional businesses.
- Job Creation: From coding and design to support services, the surge in app-related roles underscores a vibrant and expanding employment landscape.
- Global Integration: Indian apps reaching users overseas highlight India’s importance in the global app economy.
- Investment Magnet: This boom may attract further venture capital and private investment into India’s digital infrastructure and innovation ecosystem.
