Flipkart’s quick-commerce arm, Flipkart Minutes, is celebrating a strong first-year performance, achieving an impressive 50% month-on-month growth, alongside over 50 million unique visitors since its August 2024 launch
Growth Driven by Festive Demand and Dark Store Expansion
The surge in demand during festivals like Raksha Bandhan, Independence Day, and Janmashtami has powered this growth, with a 30× increase in gifting orders, especially in the evening window from 7–9 pm The Economic Times
To meet the rising demand, Flipkart Minutes is rapidly expanding—doubling order volumes every 45 days and advancing toward its goal of 800 dark stores across India
Expanding Reach, Categories, and Customer Habit Formation
As of now, Flipkart Minutes operates in 19 cities and serves over 2,900 pincodes. Its vast product lineup now spans 900+ categories, including essentials, food & beverages, personal care, electronics, and lifestyle products
The platform’s traction speaks volumes—within its first year, it sold nearly 500,000 smartphones and over 2 million consumer electronics units . Early indicators show high loyalty, with approximately 60% of users placing repeat orders within 14 days
Building the Future: AI, Local Partnerships, and Inclusive Access
Looking ahead, Flipkart Minutes plans to strengthen its technology backend, expand into more cities, deepen partnerships with both D2C brands and 1,000+ Farmer Producer Organisations (FPOs), and enhance customer experience using AI-driven demand forecasting. This includes hyperlocal fulfillment capabilities that bring fresh produce to doorsteps while improving price realisation for farmers and product visibility for brands.
Quick Recap
| Metric | Details |
|---|---|
| Monthly Growth | 50% MoM |
| Unique Visitors | 50 million since launch |
| Service Coverage | 19 cities, 2,900+ pincodes |
| Product Range | 900+ categories |
| Notable Sales | ~500,000 smartphones and 2 million electronics units |
| Order Volume Trend | Doubling every 45 days |
| Dark Store Expansion | Targeting 800 across India |
| Repeat Purchase Rate | ~60% within 14 days |
Final Takeaway
Flipkart ‘Minutes’ is no mere experiment—it’s turning into a habit for Indian consumers. With 50% month-on-month growth, a loyal user base, and strategic expansion into next-level infrastructure and partnerships, the quick-commerce service is riding high into its second year. As demand peaks, especially during festivals, it continues to redefine expectations for speed, convenience, and local access.
