In a strong financial showing for the fiscal year ended March 31, 2025, Facebook India Online Services (Meta’s India unit) reported a 28.1% jump in net profit, reaching ₹647.45 crore.
The results, accessed via regulatory filings on January 30, 2026, highlight the continued dominance of social media advertising in India, with Instagram and Facebook serving as the primary drivers of growth.
1. FY25 Financial Performance: Key Highlights
Despite a significant increase in operational costs and taxes, the company maintained healthy margins driven by a 25% surge in top-line revenue.
| Metric | FY24 (Actual) | FY25 (Actual) | Change (YoY) |
| Revenue from Operations | ₹3,035 Crore | ₹3,793 Crore | ↑ 25.0% |
| Total Income | ₹3,064 Crore | ₹3,834 Crore | ↑ 25.2% |
| Net Profit | ₹505 Crore | ₹647 Crore | ↑ 28.1% |
| Net Margin | 16.6% | 16.9% | ↑ 30 bps |
2. Drivers of Growth: Advertising & Services
Facebook India’s business model remains centered on two high-performance revenue streams:
- Ad Inventory Monetization: The company sells advertising space across Facebook, Instagram, and Messenger. The 25% revenue jump reflects the aggressive shift of Indian brands toward short-form video (Reels) and influencer-led marketing.
- IT-Enabled BPO Services: A significant portion of revenue is also derived from service agreements with Meta’s U.S. entity for providing global support and IT services from its India hubs.
3. Rising Operational Costs
The company’s total expenses for the fiscal year rose 22.6% to ₹2,881 crore, with a notable focus on talent acquisition and retention.
- Employee Benefits: Expenses in this category surged 36.3% to ₹649 crore, underscoring Meta’s investment in scaling its engineering and moderation teams in India.
- Tax Contributions: Facebook India’s tax expense for FY25 rose by 46% to ₹305 crore, compared to ₹209 crore in the previous year.
4. Strategic Context: Meta vs. Google in India
The FY25 results place Facebook India in a superior growth position compared to its primary rival, Google India, for the same period:
- Facebook India: Reported 25% revenue growth and 28% profit growth.
- Google India: Reported a 3.2% decline in operating revenue and a marginal 0.8% increase in net profit (₹1,437 crore) for FY25.
Conclusion: A Resilient Ad Engine
Facebook India enters 2026 with a robust 16.9% net margin, proving that its ad-targeting algorithms remain effective despite global privacy shifts. For the upcoming fiscal year, the company is expected to focus heavily on WhatsApp Business monetization and AI-driven ad creative tools to sustain this double-digit growth trajectory.
