Donald Trump launch Truth+ streaming platform marks a strategic expansion of Trump Media & Technology Group into video content. On July 7, the company officially rolled out Truth+—its new TV streaming service featuring conservative-leaning Newsmax—for a global audience across major devices. Positioned as a “non-woke” alternative, the launch deepens the company’s multi-platform media presence.
🎥 What is Truth+?
Truth+ is a streaming platform offering:
- Live and on-demand video, including conservative news, faith-based, and family-friendly programming.
- Newsmax channel, now accessible worldwide via Truth+
- Available on iOS, Android, web browsers, and connected TV platforms like Apple TV, Android TV, Amazon Fire TV, Roku, with Samsung and LG TV apps pending approval
🔍 Rollout Timeline & Features
- Beta testing began in late June.
- The platform supports live TV rewind, 7‑day catch‑up, and network DVR, powered by TMTG’s proprietary content delivery network (CDN).
- Features include multi-language interfaces (e.g., Spanish) and plans for expanded apps on additional smart TVs .
📈 Market & Strategic Impact
- Trump Media shares rose ~0.6% to $19.06 following the launch, while Newsmax shares dipped 2.6%
- CEO Devin Nunes emphasized the aim to offer “fresh perspectives on the great issues of our day” and challenge mainstream “woke” media
- Newsmax CEO Chris Ruddy called the global rollout a key step in expanding Newsmax’s international presence
🌐 Why This Matters
- Media diversification: Truth+ joins Truth Social and Truth.Fi in Trump Media’s ecosystem, aligning with its portfolio expansion goals
- Global conservative outreach: The platform extends U.S. conservative media influence into international markets.
- Tech independence: The proprietary CDN furthers TMTG’s strategy to build “uncancellable” infrastructure
🔮 What Lies Ahead
- Platform refinement: Ongoing rollout with user feedback and adjustments forthcoming
- More content & devices: Expanding programming and launching apps on Samsung and LG TVs soon
- Revenue potential: Monetization plans include ad-based and subscription offerings, possibly integrated with Truth.Fi payment systems
✅ Conclusion
Donald Trump launch Truth+ streaming platform marks the next phase in Trump Media’s growth. By adding video and expanding globally, the company is broadening its conservative media network beyond social and financial services. As Truth+ evolves with fresh content and wider device support, it reinforces the brand’s bid to shape the media landscape.
