Avenue Supermarts’ online grocery arm, DMart Ready, recorded a 21% year-on-year revenue rise to ₹3,502 crore in FY25, yet its annual losses widened sharply to ₹247 crore, up from ₹185 crore in the previous year. The decline reflects significant investments in new geographies and delivery infrastructure.
📈 FY25 Performance Snapshot – DMart Ready
| Metric | FY24 | FY25 |
|---|---|---|
| Revenue | ₹2,899 Cr | ₹3,502 Cr (+21%) |
| Net Loss | ₹185 Cr | ₹247 Cr |
| Cities Covered | – | 25 cities (added Nashik, Amritsar) |
| Investment | – | ₹1,138 Cr total investment |
🧠 What’s Driving the Losses?
- Geographic Expansion: DMart Ready added two cities (Nashik and Amritsar) and 50 new pin codes in FY25—investments meant to grow footprint but at the cost of rising initial expenses.
- Infrastructure Spending: The company invested ₹1,138 crore into its e‑commerce platform to scale logistics, technology, and delivery capabilities across metros and tier‑2 centers.
- Competitive Pressures: DMart Ready is facing fierce competition from quick commerce and grocery platforms, requiring higher marketing spends, discounts, and operational costs. The Financial Express
🔄 Broader Context
- DMart’s core brick‑and‑mortar business continues to grow: FY25 total revenue reached ₹57,790 crore (+16.7%), with net profit up ~9% to ₹2,927 crore—though margin contraction was noticeable.
- Management described FY25 as a “reset and review” year for online operations, signalling a longer-term bet on omnichannel growth over short-term profits.
👀 What’s Next?
- Scale and efficiency drive: DMart Ready aims to leverage metro-city operations and more efficient fulfillment systems to improve profitability.
- Explore new models: Discussions are underway on pivoting to hybrid fulfillment—combining pick-up points, home delivery, and in-store integration.
- Leadership transition: CEO Neville Noronha will hand over to Anshul Asawa in February 2026, underscoring a strategic push toward digital transformation.
✅ Summary
DMart Ready’s ₹247 crore loss in FY25 reflects bold strategic investment in e-commerce infrastructure and market presence. While revenues climbed robustly, the push into new territories came at the price of deeper losses. With plans to streamline operations and optimize its omnichannel network, the next few years will determine if this aggressive approach pays off.
