DJI has entered the 360° camera market with its debut device, the Osmo 360, officially unveiled on July 31, 2025. This flagship launch brings new competition to Insta360 and GoPro in immersive imaging.
🔍 Standout Specs That Challenge the Insta360 X5
The Osmo 360 introduces several industry‑leading features:
- Dual 1‑inch square HDR sensors that deliver 25% more usable imaging area than traditional rectangular sensors, enhancing low‑light and dynamic-range capture.
- Native 8K video at 50 fps, with uninterrupted recording for 100 minutes at 8K/30fps—longest runtime in its class.
- Supports 120MP 360° stills, with 10-bit D‑Log M color, RockSteady/HorizonSteady stabilization, gesture and voice controls, and built‑in subject tracking.
📸 Battery, Storage, and Ecosystem Integration
- Built‑in 105 GB internal storage, eliminating immediate need for SD cards.
- Lightweight 183 g body, rated for use down to –20 °C and designed for compact portability.
- Battery lasts 100 minutes at 8K/30fps, extendable to up to 180 minutes with optional Battery Extension Rod.
- Compatible with DJI’s Osmo Audio mic system and magnetic Quick‑Release mount ecosystems.
🏁 How It Compares to Insta360 X5
| Feature | DJI Osmo 360 | Insta360 X5 |
|---|---|---|
| Sensor | Square 1″ HDR (full sensor utilization) | Rectangular 1/1.28″, partial use |
| Video | Native 8K/50fps, 100 min continuous at 8K | 8K/30fps, shorter runtime |
| Stills Resolution | 120 MP | 72 MP |
| Battery | 100 min (standard), 180 min extended | Shorter runtime; larger battery capacity |
| Color & Grading | 10-bit D‑Log M | 8-bit |
| Weight | 183 g | ~200 g |
DJI’s Osmo 360 delivers superior specs across key areas such as video performance, image fidelity, low-light output, and runtime, making it a next‑generation rival to the X5.
🌍 Price and Availability
- Standard Combo: ₹44,990 (~$550 USD)
- Adventure Combo (adds invisible selfie stick, battery case, mounts): ₹54,990 (~$700 USD)
- Launched globally July 31, 2025, with U.S. availability expected to follow.
💡 Why It Matters
With Insta360 spinning off its Antigravity drone brand, DJI’s entry into 360 imaging now positions it well to shape integrated AR/drone video ecosystems. Osmo 360 elevates the challenge by offering superior hardware, longer runtime, and seamless ecosystem integrations—all at a competitive price.
🔚 Final Thoughts
The DJI Osmo 360 launch marks a defining moment in immersive video capture. With powerful specs, smart design, and ecosystem synergy, it stands to disrupt the market dominated by Insta360—offering creators a formidable new tool for 360° storytelling.
As reviews and user tests emerge, it could rapidly become the new benchmark for high-end 360 content. DJI is officially in the game—and raising the stakes.
