Delhivery has introduced Delhivery Direct, a rapid intra-city logistics service designed to rival existing platforms like Porter and Uber’s delivery offerings. CEO Sahil Barua confirmed plans to roll out the service across all major Indian cities by the end of 2025, signaling a major expansion of their on-demand delivery business.
🧭 Service Highlights
- On-Demand Intra-city Delivery: Similar to Porter or Uber, enabling customers to move cargo locally, on-demand.
- Rapid Expansion: Active trials in Bengaluru; a national rollout set for completion by year-end .
- Target Audience: Aimed at small businesses, D2C brands, e-commerce platforms, and consumers needing quick-city delivery.
- Tech-Enabled Tracking: Real-time tracking and instant booking through Delhivery’s platform, leveraging their existing logistics tech stack.
- Fulfillment Integration: Works alongside Delhivery’s “Rapid Commerce” network of dark stores to power faster same-day deliveries
🔥 Why It Matters
- Competitive Advantage: Positions Delhivery directly against Porter, Uber, and quick-commerce providers.
- Stronger Urban Footprint: Enhances last-mile capabilities and speeds up delivery cycles.
- Synergy with Rapid Commerce: Complements sub-2-hour deliveries currently being expanded across major metros.
- Better Efficiency: Users can self-schedule same-day intra-city cargo with transparent pricing and tracking.
- Stimulating Startups & SMBs: Small merchants gain access to instant delivery without deploying costly internal logistics.
- Tech Leverage: Built on Delhivery’s mature delivery management platform, ensuring smooth operations.
- Growth in B2B & B2C: Users across business and consumer segments benefit from scalable, on-demand service.
📅 Phase-Wise Rollout
- Phase 1 (H1 2025): Soft launch in Bengaluru, leveraging existing operations.
- Phase 2 (H2 2025): National expansion to major metro centers under Delhivery’s infrastructure .
- Phase 3 (2026 onward): Additional cities and enhanced features like dynamic pricing, delivery slots, and API integration for platforms.
🧐 Challenges Ahead
- Market Competition: Entrenched players like Porter and Uber Package already have brand awareness and driver base.
- Pricing Models: Must strike a balance between affordable fares for customers and competitive commissions for delivery personnel.
- Operational Reliability: Ensuring driver availability, timely pickups, and consistent service in urban environments is key.
- Regulatory Requirements: Urban delivery licensing, permits, and local transport regulations vary across cities.
✅ Bottom Line
Delhivery Direct marks a significant step in India’s logistics evolution. By launching a Porter-like intra-city delivery service, Delhivery is extending its rapid-commerce infrastructure into on-demand cargo movement—offering faster, smarter solutions for both consumers and small businesses across India’s cities.
